dJAX Launches Its Native Advertising Platform for Ad Agencies

Bangalore, India, December 21, 2015 (Newswire.com) - ​dJAX adserver technology solutions, a chief provider of ad serving solutions had launched the standalone ad serving platform called native ad server for delivering contextual based ads in blogs, websites, news feeds and social media. The distributed native ad is a recreated form of available website content and its form and functionality. Its ads are posted along with the editorial content and have a variety of ad forms to choose. The platform delivers the ads based on the priority and targeting options set by the advertiser. It supports popup ads, inline ads and image ads.     
The dJAX native ad server has one login for several user accounts. Its main feature called reporting monitor the progress of individual user and generate a detailed report in real time. The ad network managers can track the data from the report and can know the status of the users. The manual linking, report generation, ad placements and URL scraping are the noticeable features of the native ad server.  
URL scrapping – In this process, the advertiser has to provide the website URL of the publisher to gather the required content for ad placement. The scrapping collects website logo, title and description.   
Types of native ads offered by dJAX  
In feed ads - The in-feed ads are located in between the website feeds and it has the advertiser logo and product without promotional tags.   
Recommendation ads – It delivers the ads based on the consumer interests and web browsing behaviour. The recommendation ads have promotional tags.  
Promotional ads – This ad unit promotes the advertiser products based on consumer browsing history. The promotional ads deliver the identical ads in websites with sponsorship tags.  
The dJAX native ad server is catered with additional features like RTB 2.3, automated ad delivery and extensible database.        
To know more about dJAX native advertising, please visit   
http://www.djaxadserver.com/djax_native_ads.php