Downsized Marketers a Boon for Pay by Project Budgets

Online, November 4, 2010 (Newswire.com) - ATLANTA, -After being introduced as the marketing director, Anthony Miller previewed upcoming initiatives to a roomful of software resellers. He was the right person to speak, since he had crafted the product's marketing strategy, revamped the website, wrote brochures, and even refreshed the product's logo. Unlike most marketers, he did these tasks and chaired the meeting, not as an employee, but as a freelancer-a marketer for-hire. His client, an emerging software company, had accomplished their goal of receiving a quality initiative from a seasoned marketing professional without the ongoing cost and commitment of hiring an employee.

"With this economy, the talent on the sidelines is pretty impressive," says Tony Marshall, President of Raleigh-based Innovative Systems Group, who has grown his company solely through the use of project-based marketing. "Whether it was advertising, writing whitepapers, or strategizing, we've used marketers who were experienced in delivering exactly what we needed."

Miller, owner of metro-Atlanta based Anthony Miller Marketing understands the attraction. "Since marketing departments have been shrunk, the backlog of marketing work has swelled. And, the same marketing executives who may not be able to add a six-figure headcount usually can invest five or ten thousand in critical projects."

Miller, himself a downsized marketing executive, turned to project-based work when leadership positions for business-to-business, technology marketers dwindled in the Southeast. His international marketing experience at bellwether technology companies, Microsoft and IBM, helped his company attract projects from across the nation. He currently meets clients' needs by using his own labor and subcontracting with other previously employed marketers to meet specialized needs.

About Anthony Miller Marketing

Anthony Miller Marketing is a boutique Marketing Consulting firm based in metro-Atlanta. The company specializes in business-to-business, technology marketing. For more information contact Anthony Miller at (678) 778-7451; Cumming, GA; [email protected].