Downsized Parameters Mean Upsized Productivity for Business Broadband Users

Online, July 23, 2010 (Newswire.com) - That sounds a little weird - businesses, after all, need customers, so why turn them away? - until one considers the nature of the business broadband business: its problems, mainly, and the ways in which they traditionally affect customer satisfaction. All Jomble has done, with its new (and already extremely well received) broadband for business package, is to put customer satisfaction above customer volume - with the net result that the customers it does have are so loyal they'll probably never defect. In the fiercely unpredictable world of modern business, that's a guarantee worth its weight in gold microchips.

So what is it Jomble has done, to make itself the best business broadband provider in the business? It's looked at the number one complaint among all broadband users (and that, these days, is everyone) - slow usage speeds - and knocked out its root cause. Jomble first hacked out all residential broadband usage from its network, effectively making its business broadband provision an exclusive club to which household users aren't invited. That prevents the Jomble network from falling into that horrible stuttering trap everyone else gets at peak home use times, where everyone is downloading music, watching movies and streaming TV. Jomble's network is business only, making it the best business broadband system in the UK - only business traffic goes through it, and in general business traffic is a lot less bandwidth heavy than domestic.

Not satisfied with just cutting out the clogging household users, Jomble then added further exclusivity to their business broadband club by curbing the amount of users able to occupy a single space on their network. Usually, networks parcel their usability out in strands, which are occupied by a certain number of subscribers. That means an average business broadband network will have roughly 50 users attached to a single strand. If all those users happen to be up and running at the same time (which, in the case of broadband for business, is pretty much inevitable), the service slows down. It gets even slower if all those users are down or uploaded large files. Jomble, whose service is rapidly becoming acknowledged as the best business broadband setup in the UK, lets a maximum of 20 users occupy a strand of its network, which improves basic heavy use speed by more than 50%.

That, of course, is excellent business. Dissatisfied clients, as we see every time a business leaves its current business broadband provider for Jomble, don't stay with their communications companies. Yes, Jomble could cram an extra 30 users per strand onto their network - but then they'd lose the reputation they've worked so hard to achieve. Currently, Jomble genuinely are the best business broadband provider in the UK, entirely because they have had the foresight to work towards completely satisfying fewer clients rather than partially irritating many more. They're building a future for themselves, one client at a time - and when they get there, the major communications companies are going to be left, too late, wondering what happened.