DRD Ltd Opens Premier E-Commerce Site

Online, October 13, 2010 (Newswire.com) - UK retail company Digital Retail Direct Ltd today made live it's flagship e-commerce store FlipFlopsCity.com. This original website enables customers to acquire flip flops throughout the year in the UK market.

http://www.flipflopscity.com will sell flip flops and associated accessories such as sol socks all the way through the year rather than just during the Spring Summer seasons. The site is able to present year round product lines from reputable as well as original suppliers situated right across the world, from South America, North America, Asia, Australasia and Europe.

Flip flops are now a must have item, whether going away abroad or even for casual wear in the UK during spells of pleasant weather. The business observed a window in the market for a niche site specialising in this product range that was able to market year round. The opening of the site empowers visitors to choose from a wider assortment of product lines out of the customary season cycle.

Digital Retail Directs Marketing Director Alistair Dodds says "With people flying off on cheap long haul flights in search of the sun we felt it vital that they ought to be able to source a varied variety of quality flip flops in a specialised boutique environment before they go. The website gives users the possibility to browse through all the latest and finest models from fresh designers right up to the large surf labels 365 days a year when the mainstream high street stores have long finished stocking flip flops for the season. We feel the websites contribution fills a gap in the market and will become an appealing destination for beach lovers year round."

Digital Retail Direct Ltd is a UK based company operating two e-commerce stores at present. Founded in 2010 the company is dedicated to sourcing quality surf branded products from all-around the Planet and delivering them for sale to their end users in the UK and Europe.