DRTV Can Now Drive Traffic To Web Sites Cheaper Than Google Adwords

Online, March 23, 2011 (Newswire.com) - Recent analysis has proved that DRTV can drive website traffic for well under £1 per click (or per visitor), and in most developed markets this is much cheaper than the cost of paid search ads such as Google Adwords.

Using the latest statistical analysis techniques, we have shown that for a number of clients we have driven real new visitors to their websites via TV advertising for less than the cost of paid clicks on PPC search engines.

One of the crucial elements of assessing the real performance and effectiveness of multi media advertising campaigns is proper analysis and accountability. "If it is not measured it is not managed" is more true nowadays then ever before.

But with recent developments in tracking it is now possible to properly assess the effect of good DRTV advertising at individual channel and daypart level. The reality is that most companies are not analysing their TV campaigns properly and they do not really know what is working for them at the micro level of activity.

The latest information being published at http://www.EffectiveDRTV.co.uk covers all areas of DRTV planning and buying and particularly the breakthroughs in analysis that empowers proper decision making and influences marketing channel planning.

"Poor analysis of marketing communications usually shows that paid search advertising such as Google Adwords is best and most efficient" said Frank Nixon, Founder of http://www.EffectiveDRTV.co.uk. "but some of the cutting edge analytical work we have carried out is actually showing that DRTV is the real driver of new web visits especially when we avoid the 'last click wins' mentality still prevalent in today's analytics."

One of the most popular articles on the subject is available at: http://www.effectivedrtv.co.uk/drtv-television-as-an-online-response-driver/ which goes into some detail on the subject of DRTV driving traffic to websites. .