DSP BlackRock Hosted The 13th Sanctuary Wildlife Awards In Mumbai

Online, December 5, 2012 (Newswire.com) - India's chief wildlife, environment and conservation magazine, Sanctuary Asia, was launched in 1981 by Editor Bittu Sahgal. The main motto behind this magazine was to spread awareness about their vanishing natural culture between the Indians. Every year, the magazine, Sanctuary Asia honors extraordinary achievements of residents with an award named, 'The Earth Heroes'.

Individuals were nominated as 'The Earth Heroes' as they displayed their courage, originality and self-awareness to help defend India's natural legacy for existing and future generations.

India is home to wild life with a wide variety of species that are alluring as well as rare in their own manner. India's wildlife has always contributed to the tourism industry. Along with its contribution to the country's tourism industry, wildlife has played an equally important role in maintaining the varied ecosystem that is spread all across India. Rich wildlife always had a positive impact on the country's culture. To keep the wildlife lively, it is essential for the country to maintain its primary focus of conserving the wildlife culture.

To support the cause, Wildlife Conservation Trust WCT was formed wherein, 'Wildlife Service Awards' were given to individuals like eco-development committees, police department and anyone working close to the forest department who would contribute to limit man-animal conflicts and forest degradation. Wildlife Conservation Trust has been involved in conducting workshops on many threads of wildlife like wild lifers, forest officials, biologists, researchers and conservation NGOs.

This year, invest managers of DSP BlackRock, joined the Sanctuary Asia to celebrate the cause with the country's unsung heroes. DSP BlackRock will proudly get associated with the awards for 2012.