Dynamic ‘Voice of the Shopper’ Partnership Revolutionizes Video Commerce

NEW YORK, December 4, 2023 (Newswire.com) - Cohley, the leading content marketing platform helping top consumer brands generate short-form videos, photography, and product reviews to support their full-funnel digital marketing efforts, has partnered with Swirl to enable its clients to activate and host interactive video content across the digital shelf.

Swirl, the leading provider of video commerce solutions, is driving a paradigm shift in customer engagement, conversion, and retention. Swirl's transformative technology seamlessly integrates a shoppable layer into video content, turning it into dynamic, interactive experiences that bridge the online-offline divide.

By leveraging Swirl's capabilities to convert customer reviews into engaging shoppable videos, businesses significantly enhance the likelihood of converting viewers into customers. Swirl empowers both pre and post-purchase phases with its cloud-based interactive video commerce and shoppable video software.

Authentic customer reviews, presented as shoppable content, instill trust and confidence in potential customers, serving as a valuable decision-making tool. The shoppable feature streamlines the purchasing process, providing a quick and convenient shopping experience for customers with high intent. Swirl's robust data tracking and analytics provide brands with actionable insights for retargeting, enabling the creation of effective marketing and sales campaigns, and more.

The partnership will provide wide-ranging benefits to their mutual clients, including higher conversion rates, higher customer engagement, and higher engagement at every stage of the purchase funnel. The integration will enable automated updates to help brands create and maintain more dynamic product pages, building deeper connections with customers, creating immersive experiences, and turning shoppers into buyers with seamless add-to-cart and checkout functionality.  The partnership will include quick and simple implementation and integration for clients, providing industry-specific customizations and workflows. The partnership, in which Cohley will function as the fuel for Swirl’s engine, will include VIP managed services and client support.

Source: Cohley