E.B. Lane Partners With Spiral16 Web Monitoring for Arizona Lottery

Online, October 27, 2010 (Newswire.com) - Spiral16 today announced a new business signing with E.B. Lane. E.B. Lane, an independent Phoenix-based advertising, public relations, interactive media agency, will be partnering with Spiral16 on its new media initiatives for the Arizona Lottery (www.arizonalottery.com).

"The amount of actionable online intelligence we can extract from Spiral16's web monitoring platform is impressive," said E.B. Lane CEO Beau Lane. "The information we get from Spiral16 will be instrumental in understanding the Lottery's online audience."

E.B. Lane's current digital strategy for the Arizona Lottery will target the traditional lottery player, but will also extend to a younger demographic. Spiral16's social media and web monitoring dashboard will provide E.B. Lane with relevant and targeted online data that will be used in the agency's web branding and online marketing efforts.

Spiral16 CEO Tracy Panko is happy to have E.B. Lane on board and agrees that the partnership is a good fit for the lottery. "The emergence of social media has permanently changed the PR and advertising industry. E.B. Lane understands that you have to keep your finger on the pulse of consumer sentiment and social media trends," said Panko. "It's more important than ever to understand the language your customers are using and know where they live on the Web."

Spiral16's comprehensive web and social media monitoring solution will be used as a strategic tool in E.B. Lane's digital campaign for the lottery. With Spiral16's digital media dashboard, the agency will monitor campaign success, identify new trends and influencers, and improve customer service.