E.H. Anderson PR Launches Video Production Division

Online, June 13, 2010 (Newswire.com) - WACO, TX, May 17, 2010 - E.H. Anderson Public Relations announced today the launch of its video production division, Cut Pro Video. The new Cut Pro Video will be led by Bage Anderson, a video shooter, editor and producer who won an Emmy for CNN's coverage of the Branch Davidian standoff and a Cable Ace award for CNN's coverage of the Oklahoma City bombing.

Cut Pro Video produces videos that communicate a wide range of company product and service information including videos that attract and inform new customers as well as train and support existing employees.

For businesses considering video for the Web, Cut Pro Video produces one-to-two minute informational vignettes including "About Us" and "What Differentiates Us" videos, customer testimonials, demonstrations, CEO and founder messages.

"Video is an especially powerful tool in business where a good story - told in a visually creative and entertaining way - can be the tipping point for engaging your audience," said Anderson. "What differentiates Cut Pro Video is our marketing communication expertise. We approach client projects differently because of our combined 50+ years working in news, media research and PR. How many video production companies can say that?"

"Bage is a visual storyteller," said David Littlewood, president of First National Bank McGregor, Texas. "Bage's experience shooting and editing TV news stories daily makes him nimble and flexible with quick-turnaround at a fair price." Both the Waco chapter of the American Advertising Federation and The Independent Banker's Association of Texas recognized the concept-to-completion television advertising campaign Anderson produced for the bank.

Anderson has been part of Cut Pro Video's parent company, E.H. Anderson Public Relations, since it was founded. From the beginning video projects have been in demand by the agency's PR clients, which prompted the launch of Cut Pro Video.

In a sales presentation to a Japanese master franchisee, Curves International added an edit-only video piece produced by Anderson. "Bage took raw video and still images to create a fast-paced music video that conveyed our message in an entertaining format," said Mike Raymond, president of Curves International.

For corporate video production Cut Pro Video will market to Texas-based companies. Cut Pro Video also provides electronic newsgathering (ENG) services for news organizations.

"After taking a break from shooting and editing, Bage was back in action again when he became a dad, producing videos that are the envy of all parents," said Liz Anderson, founder of E.H. Anderson PR. "But the turning point was Bage's interest in Mission Waco and Church Under the Bridge. Bage participated in a Walk for the Homeless shooting it along the way, then produced a heart-felt music video that captured the faces of Waco's less fortunate. After showing it to executive director Jimmy Dorrell, Dorrell asked and Bage agreed to volunteer his talents producing videos that were presented during Mission Waco's annual fundraising banquets."

About E.H. Anderson Public Relations
Born from the dot-com bust, E.H. Anderson Public Relations was founded in 2002. The agency specializes in media relations including developing editorial strategies, pitches, media lists, and case studies; press release writing and distribution; proactive media pitching; interview coordination and coverage monitoring. E.H. Anderson PR and Cut Pro Video serve businesses in the United States, Canada and Australia. www.ehandersonpr.com. www.cutpro-video.com.

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