E-Squared Empowers Companies By Creating Branded Online Destinations

Online, February 13, 2012 (Newswire.com) - E-squared Inc., a forward looking social media company with five years of reputable work behind them continues to be the top choice for companies, educational institutions, universities and media firms to manage their online presence and risks.

A brain-child of Gunjan and Bejoy, they came to realize that companies often invest thousands, millions, and tens more of rupees - along with innumerable hours building precious brand equity and erecting a striking brand image. But, if not managed well, all can be unravelled online in a matter of hours. A single negative Tweet, Facebook post or YouTube Video gone viral can burn through its brand equity- and eventually company valuation. Managing online reputation risk was thus all about watching the horizon for signs of trouble and then acting quickly before the storm arrives.

Observed Gunjan, a Facebook-junkie herself and co-founder of E-Squared, "Online messages from consumers on social platforms like Twitter, Facebook or Linkedin having grown to a staggering quantity, indicates social media's increasingly important role as a communications tool. But a handful of companies are doing a great job. Further, there is still reluctance amongst them to embrace social media as a valuable part of customer outreach. Very few, people, or companies for that matter know the art of online reputation management."

Identifying this need, and armed with reputable degrees from 9.9 School of Convergence, E-squared now boasts of a comprehensive social-strategic framework, and corresponding organizational setup to help companies manage their online interactions and relationships --- which often leads to managing everything from brand awareness, reputation management, PR, loyalty and word-of-mouth marketing.

Moreover, upheld by a large team of dedicated journalists gathering all the latest Digital and PR news on and off the web - E-squared's integrated approach reaches its core audience in new ways. They accomplish an excellent job showing how digital tactics deliver tangible results.