E-squared Leads The Way For Education Institutions To Move From Print To Online

Online, February 6, 2012 (Newswire.com) - New Delhi, Esquared, the national digital media startup, has carved a niche for itself in the media service industry. From a mere dotcom service, it has become the country's first and amongst the top ten providers of creative digital educational solutions for a range of firms, corporates, educational institutes, students and universities.
Launched in the year 2004 by two ISB alumni, Esquared provides an easy referral process that helps aspirants shortlist educational institutions matching their criteria. It also provides real-time news updates on trends in media career, available digital programs and services with an edge.
"When we turned entrepreneurs all we knew was that we wanted to be in the education sector. Digital transformation for education institutions is something we realised we are good at. Engaging students, corporates and alumni is fun and challenging!" says Bejoy Suri, Director.
''Today, infinite educational institutions are mushrooming in India. Esquared utilizes the power of social media to promote and help corporates and universities stand out in the sea of institutes,'' adds Gunjan Aggarwal, Director.
She speaks from first-hand experience. And the dean of a premier MBA institute in Delhi, Dr Chatterjee, also one of her clients, agrees: "We had a passive online strategy for our MBA school over the past five years. We were mostly taking out print advertisements. Till the day Esquared conducted a survey and we found out that 90% of the students were searching us online! They had not even seen our print advertisements. We started looking at an aggressive online strategy where Esquared was the only company that had experience working with education institutions. They not only managed to engage students but also activated alumni and corporates!"
At Esquared, a dedicated panel of experts acknowledges the importance of social media in promoting companies, thus providing students with the best creative solutions. ''It's a win-win situation for all-social media junkies happily providing digital solutions to lazy busy companies looking out for promotions for their firms,'' says Gunjan.
With continual upgradation of client-promoting websites, blogs and e-mails, Esquared has widely influenced the social media culture in a relatively short span of time, capturing a major stake in the digital media service industry. "At Esquared, they understand what students want and how they think. They managed to write a chronicle on our events, industry visits, faculty research and life at our institute. This is something we knew happens but Esquared actually got it all out on our blog, Facebook page and other digital PR networks. We are impressed with their work!" says Dr Chatterjee.
To which Gunjan has this to say: "We work so deeply with students and faculty that we almost become an extended arm of the institute. That's what helps us achieve a deep level of engagement with students."
Reaching out to the broad range of students across streams, Esquared has tailored and streamlined some of the best quality online possibilities along with ultra-modern technology, sealing the trust of clients for the longest possible time.
This has indeed created a stronghold position in the market, inviting all current and prospective educational aspirants to experience creative standards along with world-class facilities. The project's success has now strengthened its expansion strategies for the Indian digital media market.
A heavy focus on client communication channeled through industry experts is their mantra. What was once set up by two facebook-twitter addicts has become a leading provider of educational services, helping thousands of aspirants turn their dreams into reality.