E -Tailing in India - a Critical Insight From S P Jain Global

Mumbai, India, July 31, 2016 (Newswire.com) - Key drivers in Indian e-commerce are:

4 out of 10 shopper worldwide use cell phone to do shopping

Dr Raja Roy Choudhury, Director (Professional Programs - Digital Marketing & Retail Management)

• Large percentage of population subscribed to broadband Internet, burgeoning 3G internet users, and a recent introduction of 4G across the country
• Explosive growth of Smartphone users, soon to be world’s second largest smartphone user base
• Rising standards of living as result of fast decline in poverty rate
• Availability of much wider product range (including long tail and Direct Imports) compared to what is available at brick and mortar retailers
• Competitive prices compared to brick and mortar retail driven by disintermediation and reduced inventory and real estate costs
• Increased usage of online classified sites, with more consumer buying and selling second-hand goods
• Evolution of Million-Dollar startups like Jabong.com, Saavn, Makemytrip, Bookmyshow, Zomato etc.

India’s retail market is estimated at $470 billion in 2011 and is expected to grow to$675 Bn by 2016 and $850 Bn by 2020. Consumer electronics, online travel, apparel and accessories are the market segments exhibiting promising growth. For more details please click https://digimblog.wordpress.com/2016/05/19/e-tailing-in-india/

Source: S P Jain School of Global Management