Secure Earned Media Coverage by Following This Simple Rule

NEW YORK, February 24, 2022 (Newswire.com) - Earned media is like digital word-of-mouth marketing that comes in the form of features, interviews, mentions, reposts, and more. 

All of these outcomes can positively impact a company's ability to build awareness, expand its reach, and position itself as a thought leader in its respective industry. 

While beneficial, securing earned media mentions can feel like an uphill battle for some companies. 

That's why as an industry leader in press release distribution, Newswire is sharing a simple yet powerful rule companies of all sizes and industries can follow to achieve the results they want. 

The rule is to keep a company's target audience at the center of every press release.  

"Informative and newsworthy press releases that lead to earned media mentions are written with the target audience in mind," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.

Think of a target audience as a compass that points a company in the right direction for content creation. With this in mind, brands can put themselves in the shoes of their target audience to gain a better understanding of what makes them tick. 

What questions do they have and how can you answer them? Are they experiencing a problem? What can you do to provide a solution? Is a trending topic capturing their attention? Capitalize on that information and add a uniquely branded spin to it.

The answers to these questions and more act as prompts companies can use to develop strategic press release content their target audiences actually want to read. 

And when brands can capture the attention of their target audience through effective press release content, they improve their ability to build brand awareness, expand their reach, and achieve the other desired outcomes that'll positively impact their brand now and in the future. 

"For small and midsize companies especially, earned media mentions can be the catalyst for continued success and securing their piece of market share," Terenzio added. 

To learn more about how Newswire's integrated solutions are helping small and midsize businesses earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
CMO and SVP of Media and Marketing Communications 
Newswire
Office: 813-480-3766
Email: [email protected]

Source: Newswire