Earnshaw Books Publishes 'The Tao of Business'

Ancient Chinese perspectives for the modern international businessperson

Earnshaw Books, the Hong Kong-based publisher of books about Asian culture, past and present, announced the release of Ansgar Gerstner's 'The Tao of Business', providing guidance for business people based on the ancient Chinese Taoist philosophy.


Dr. Ansgar Gerstner is an instructor in the martial arts and business practices, who has long studied the ancient Chinese text, the Tao Teh Ching, the key text of China's only indigenous religion, Taoism. He believes that by viewing the world through a Taoist lens and harnessing its time-honored techniques, executives can enhance their potential in the modern business world.

In 'The Tao of Business', Gerstner shares his business secrets with a wider audience for the first time. In great yet easily understood detail, the book explains how, by being more aware of yourself and your surroundings, you can unlock the true potential of your business. By learning to be more calm and adaptive, Gerstner demonstrates that you can be more prepared to meet challenges and survive crises such as the current global economic downturn.

This publication also shows that Earnshaw Books, originally focused exclusively on historical works, intends to expand its horizons. "As we transition into more contemporary titles, 'The Tao of Business' helps us bridge the gap," said chief editor Derek Sandhaus. "This work does an excellent job of showing that ancient Chinese philosophy is still relevant and useful in our everyday lives."

'The Tao of Business' is available online at EarnshawBooks.com and at selected bookstores in Shanghai, Beijing, Hong Kong and Singapore.

About Ansgar: Ansgar Gerstner, PhD, is a Chinese martial arts trainer and executive coach, born in Germany. Long fascinated by Taoist philosophy, he focuses on the inspiration the Tao can provide to modern businesspeople.

About Earnshaw Books: Earnshaw Books is a Hong Kong-based publisher specializing in books about China, with occasional forays further afield.

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Irene Chen
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