EastWest Bank Selects ICreate's Biz$core For Enterprise Business Intelligence And Analytics.

Online, January 2, 2012 (Newswire.com) - EastWest Bank, one of the fastest-growing banks in the country today, announced the selection of iCreate's Banking Business Intelligence (BI) and Analytics solution - Biz$core, as the main platform to manage its dynamic and evolving information needs. Biz$core will 'BI-enable' all of EastWest's key functional areas namely Retail Banking, Consumer Lending, Branch Banking, Financial Analysis as well as a tool to help senior executives in business performance monitoring. This development is envisioned to enhance the Bank's core business functions and, ultimately, improve service delivery for customers.

EastWest Bank chose banking technology specialist iCreate to establish a Banking-specific Enterprise Data Warehouse Model and implement a quick-to-deploy, BI solution that would integrate seamlessly with the bank's multiple transactional systems. EastWest Bank has also signed-up for iCreate's BizManage services framework for leveraging its BI investment.

Speaking on the occasion, Mr. Rene K. De Borja, Jr., SVP & CFO of EastWest Bank, said, "EastWest Bank has a vision of becoming a world-class bank anchored on service excellence". A cornerstone to achieving service excellence lies in the creation of a strong information management ecosystem. I am delighted that iCreate's product Biz$core has the technological capability that maps well with our vision."

Mr. Amit Agarwal, iCreate's SVP & BU Head for Asia-Pac, added, "It is a matter of pride for us to partner with a visionary organisation like EastWest Bank as they embark on their Business Intelligence and Analytics journey. EastWest Bank will now benefit from a robust platform for their BI and Analytics requirements. I look forward to Biz$core playing a central role enabling an effective decision support system at EastWest Bank."

About East West Bank
East West Banking Corporation (EastWest Bank) opened its doors to the public on August 1, 1994. The Bank is a subsidiary of the Filinvest Development Corporation (FDC), the publicly listed holding company of the Filinvest Group that evolved from a consumer business founded by Andrew L. Gotianun, Sr. in 1955. FDC is one of the country's premier conglomerates, with business interests in real estate development, financial and banking services, and sugar business. Through the years, EastWest Bank has successfully capitalized on the financial strength and synergy from the business organizations under the Filinvest Group.

About iCreate and Biz$core
iCreate is a 'BI for Banking' specialist headquartered in Bangalore, India, with an established presence in Africa, Asia-Pacific, Middle East and Europe. Biz$core - iCreate's unique, integrated BI, Analytics and Performance Management solution, that integrates with standard banking systems, ensure banks have a fully functional BI solution running in as little as 100 days, at the lowest TCO and with advanced solutions in areas such as Retail Banking, Corporate Banking, Analytics 360, etc. iCreate is a winner of several premier industry recognitions including the Red Herring Asia 100, Deloitte Technology Fast 500 Asia and the NASSCOM Emerge 50; an endorsement of its unique 'Banking-specific BI' proposition. www.icreate.in | www.bizscorebi.com