Easy Name Change Launches At The National Wedding Show, London
London, October 2010 will see new player Easy Name Change officially launch into the UK wedding
Online, October 7, 2010 (Newswire.com) - London, October 2010 will see new player Easy Name Change officially launch into the UK wedding market. Easy Name Change is a unique service that helps a bride notify various UK of their new name after their wedding. With large crowds of soon to be brides The National Wedding Show is the ideal place to launch the company? first major marketing campaign.
?he UK wedding market is growing in terms of dollars spent, and for the first time since the 1980? we are seeing a halt in the decline of total weddings, says Easy Name Change Director, Genevieve Dennis, ?o now is the ideal time to get into the UK market.
Easy Name Change is a web based service that lists over 700 UK organisations and provides a client with a personalised letter ready to mail, along with full details on how they can go about changing their name. Dennis believes Name Change kits offer a time poor bride excellent value for money. A bride would typically need 5 hours to do the necessary name change research, write letters and send it all off. Personalised name change kits reduce the time taken on research and administration down to around 40 minutes.
With limited players in the market, Dennis hopes to capitalise on the trend for time poor brides to outsource an increasing amount of wedding administration. The long lead time on weddings can make marketing campaigns difficult, so a solid 2-3 year marketing plan is a necessity. Businesses new to the bridal name change market need to have sufficient backing to ride out the difficult first 12-18 months.
According to Ms Dennis there are a few emerging name change trends. One of the newest additions is the surname mash up, where part of both the bride? and groom? surname is taken to form a completely new surname. Another growing trend is groom name change, especially where the bride already has children. Easy Name Change records show just over 1 per cent of men are taking their bride's surname, either in a straight swap or as a double-barrelled surname that the wife also takes.
Company Name: Easy Name Change UK
Street : P.O.Box 4059
City : Richmond East
Province : Melbourne
State : Victoria
Zip Code : 3121
Country : Australia
Phone : 61394214024
Website: http://www.easynamechange.co.uk
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