Ecommerce - a Low Cost Extension of Business for Retailers

Online, August 13, 2013 (Newswire.com) - Today we can absolutely say that e-commerce plays a strategic role for all retailers who want to increase their geographical reach through the online medium. The steady growth pace it has been keeping for over 5 years now, confirms that users are inclined towards making purchases using the Internet from the comfort of their homes & offices. Buying online gifts for birthdays & anniversaries, movie tickets, booking online train & air travel are excellent examples how we have adopted these as changes in our lifestyle.

Still there are numerous retailers representing different industries who have not ventured into this online medium for the fear of technology, lack of channel coordination and delivery infrastructure. At Netcomm Labs we create smart shopping experiences, supported by technologies such as content management, search engine optimization, and customer-facing analytics. The 12 years experience of web designing and working with Corporate, FMCG & retail segment like Dabur, Havells, Vishal Megamart, Lava Mobiles among others has developed our expertise for customer facing businesses.

Recently we have created an online Web store for NewU, which is the Beauty retail chain of Dabur group. So besides leading stores in Malls in several Metro cities now their beauty products can also be purchased online through the website. Being a multi-brand store, this required extensive cataloging of items, options to compare, view product pictures, variations etc. Consumers can also avail of loyalty points for any of the shopping that they do online.

At Netcomm Labs we give our customers an end-to-end solution and they can even start with a small inventory of say 50-100 products which they would like to sell online. Creation of the product catalog, shopping cart with the required customized invoice, facility to add-on delivery charges, taxes etc and a back office to maintain a complete log of the online orders. The payment gateway integration which facilitates the credit card transaction can also be built into the retailer's own website. All this facility to put your products online comes at a nominal price and effort. So a web-store is ready for business right within 2 weeks! There have been instances where we have assisted our customers with even organizing the photo shoots of their products so that the pictures are of the right size & resolution.

A Corporate gifting customer based out of Karol Bagh has benefited immensely after he ventured into e commerce to increase the geographical reach of his products. This also led to a facelift of his brick-and-mortar business as he was seen to be smarter than the rest with an e-catalog which his salesman often carried along as a quick reference to book orders from different companies.