EcoPlum Hearts E-Gift Cards as Eco Friendly Gifts

Online, February 14, 2013 (Newswire.com) - Today EcoPlum, the green shopping rewards boutique, announces an e-gift cards program, the latest enhancement to its online shopping experience. The gift cards, sent electronically, are an environmentally friendly way to give eco friendly gifts and may be used to buy eco friendly products in the EcoPlum Online Boutique.

Gia Machlin, CEO and Founder of EcoPlum, exclaims, "Holidays are great, but many of us are too busy to come up with the perfect eco friendly gifts for our loved ones on their birthdays, Mother's Day, Valentine's Day or any other occasion. Our new e-gift cards are truly eco friendly, with no paper, no waste, and no returns."

Gia elaborated further with: "Plus our whole shop is filled with interesting eco friendly products from clothing and jewelry to household items like recycled glassware, fair trade coffee and chocolate."

The new e-gift cards may be purchased in increments from $25 to $500 and a recipient activates it by clicking on a unique link received, where one can shop at once, or reserve the gift amount quickly and easily in an online account that does not expire.

According to Staples, Americans spend almost $3.8 billion on unwanted gifts every year. With 8% of these going into the trash, EcoPlum estimates the value of disposed gifts at $304 million. Recipients are very reluctant to return gifts they don't like to the sender or try to exchange them. Gift cards eliminate this huge source of waste. EcoPlum gift cards have the added benefit of rewarding the sender with EcoChipz rewards points, which can be used towards EcoPlum purchases or donated to environmental causes.

The e-gift cards initiative is just one of many shop improvements underway. The shop home page at www.ecoplum.com/shop is newly streamlined, highlighting eight categories: (1) Eco Friendly Clothing, (2) Ecochic Handbags, (3) Fair Trade and Handmade Jewelry, (4) Safe Cosmetics and Personal Care Products, (5) Sustainable Home and Housewares, (6) Fair Trade Chocolate and Coffee, (7) Green Kids, and (8) Eco Friendly Journals and Notebooks. A visual enhancement project is enlarging product images throughout the shop and improving the ability to scroll and shop for products on all types of mobile devices, while maintaining image integrity.

EcoPlum, with original articles on green living, also introduces The EcoPlum Daily, a curated compendium of environmental news stories from around the Internet. The EcoPlum Daily is featured on the home page, tweeted out from @ecoplum, and delivered on EcoPlum's Facebook page.