ECS Lands An ACE Award For Greater Nevada Credit Union And Ding Communications
Greater Nevada Credit Union, a Ding Communications, Inc. client, was named a 2012 ACE Award winner at the Reno-Tahoe American Marketing Association's annual awards ceremony. The credit union won for its :30 "Embarrassing Car Syndrome" TV commer
Online, July 23, 2012 (Newswire.com) - Greater Nevada Credit Union, a Ding Communications, Inc. client, was named a 2012 ACE Award winner at the Reno-Tahoe American Marketing Association's annual awards ceremony. The credit union won for its :30 "Embarrassing Car Syndrome" TV commercial. The ACE Awards acknowledge the area's best marketing for the past year.
The spot, created and produced by Ding, was part of an overall campaign to grow the credit union's automotive-lending business. The campaign helped achieve the goal. Year-to-date figures showed that Greater Nevada's auto lending increased from $1.58 million in Nov. 2010, to $4.1 million by Nov. 2011.
"This campaign did everything it was supposed to do," said Greg Fine, a principal at Ding. "It clearly tickled a sensitive spot among the car-buying target, while positioning Greater Nevada as the local lender that will help buyers get a car that doesn't embarrass them."
This year's ACE Awards were judged by an AMA chapter from North Carolina. Awards were also presented for web and digital design, print advertising, public relations, cause marketing and overall integrated campaign.
In addition to television, the ECS the campaign included print, outdoor, pay per click and online display banners, in-branch collateral and email marketing.
Ding Communications, Inc.
Ding creates advertising that works wonders. The work is forged from meticulous market research and drives bottom line results because it quickly finds it way into the target's heart, which causes the audience to take action. Ding places a high value on one-to-one relationships in a mass media world, and provides clients with effective marketing and marketing communications solutions using creative advertising, design, new media and strategic planning. Ding Communications is located at 527 Lander Street in Reno, Nevada, 775-786-3464, DingThinking.com
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Tags: ace awards, advertising, American Marketing Association, credit unions. greater nevada cr