Ego Soleil Reveals a S/S 2017 Collection in Demand at Soho House in Anticipation of NYFW
Ego Soleil, a contemporary women's fashion label successfully launched its brand last Thursday at Soho House in New York, amid an impressive collection of fashion elite and influencers. The launch event was hosted in partnership with Style Saves, a fashion forward non-profit, and delivered impressive results in the digital space for an up and coming brand. Ego Soleil garnered over 178,000 video impressions with a 120% growth in social media interaction.
New York, New York, August 17, 2016 (Newswire.com) - Today, Ego Soleil, the leading New York-based contemporary fashion house, has confirmed that the New York launch of its new Spring Summer 2017 collection in collaboration with Style Saves has been hailed as a massive success following the viral buzz created by celebrities followed by loyal social media fans around the world.
With a waiting list oversubscribed by an unprecedented 60%, the event staged at the ultra hip Soho House private members’ club in Manhattan’s Meatpacking District attracted an elite crowd of models, celebrities, and international media influencers followed by an after party event at the penthouse rooftop of the Dream Downtown Hotel.
“Everything unveiled is playful yet sophisticated with an aura of positivity and confidence radiating from all women who wear our contemporary pieces,” commented, Kate Godbout, Head of Engagement and Marketing, Ego Soleil. “The collection is inspirational and will no doubt brighten up the party scene.”
Colombian acting sensation, Jéssica Cediel, (Univision) was a special guest. To date, her video from the event has generated 178,000 views and continues to build on her verified Instagram account which currently has 2.4 million followers. (See: https://www.instagram.com/p/BI_KeU2D2n2/?taken-by=jessicacedielnet) The guest lists also included fashion and media industry leaders such as:
Rachael Russell, Ford Models Fashion Stylist and the President of Style Saves
Cody Kennedy, Hollywood Actress and Ego Soleil Brand Ambassador
Taye Hansberry, actress and writer who has the art of writing embedded in her DNA (she is a relative of the great American playwright Lorraine Hansberry)
Lisa L. Opie, an actress, model, swimsuit designer and a winner of multiple American beauty pageant titles
Toshiko Shek, Stylist and Influencer and Francis Lola, style blogger, influencer and content creator.
Every guest was presented with a unique collaborative scarf created in conjunction with Ego Soleil and Samantha Warren London. Art for the event was showcased in partnership with Gabriel Elizondo of GE Galería.
About:
Ego Soleil first burst onto the global fashion scene in 2012 to disrupt the international fashion industry with collections encompassing superior quality and attention to detail at affordable prices. Anxious to re-emerge in 2017, Ego Soleil will offer a fresh perspective of contemporary fashion transcending from day to play. Explore our website today: http://www.egosoleil.com/, http://instagram.com/egosoleil
Media Contact:
Joanna Eng
Source: Ego Soleil
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Tags: clothing, contemporary, designer, ego soleil, fashion, fashionapparel, fashionlabel, newyork, philanthropy, stylesaves