Electrical Contractor Lehigh Valley Electric Launches Social Media Initiative with New Facebook Page and Twitter Presence

Online, June 22, 2011 (Newswire.com) - Allentown, PA - Lehigh Valley Electric, a leading electrical contractor has launched its first Facebook fan page, adding a new element to the company's growing social media strategy. The page, entitled "Lehigh Valley Electric," is designed for Pennsylvania homeowners who are fans of Lehigh Valley Electric and for those who are interested in learning more about electrical work. The page, which features basic company information, product images and videos, will serve as a platform for Lehigh Valley Electric to announce select promotions and events as they occur throughout the year, as well as showcase their latest completed projects.

"Social networks have really changed the way Lehigh Valley Electric communicates with Allentown homeowners," said Bob Holland, company president. "Networks like Facebook and Twitter allow us to create an ongoing dialogue with online audiences, which are of immeasurable value to our electrical service firm. We're not just using social media as another way to advertise; it's helping us and homeowners understand the residential electrical service process."

The company's foray into Facebook is the second step in a tiered social media strategy, Lighting, Electrical wiring, Panel Change Outs, and Floor Heating, which also includes participation in Twitter, LinkedIn and YouTube. The company's Twitter efforts have proven to be extremely valuable in a variety of areas, helping homeowners with any electrical questions and advice.

San Gabriel Valley homeowners can become a fan of the "Lehigh Valley Electric" Facebook page by visiting http://www.facebook.com/lvelectric and clicking on the "LIKE" option. Twitter users can follow the Allentown electrical contractor at http://twitter.com/LVElectric . For more information about Lehigh Valley Electric, visit http://www.lehighvalleyelectric.com/