Elicit Appoints Two New Chiefs, Aligns Organization for Future Growth

Minneapolis, MN, April 21, 2016 (Newswire.com) - ​​Elicit, a leading customer science and strategy consultancy, announced significant leadership changes today by adding a Chief Marketing Officer and a Chief Strategy Officer to the executive roster. These appointments reflect Elicit’s commitment to connect customer science to the more artistic side of the equation by developing a deep customer understanding that fuels insight-based customer experiences, brand strategies, and data-driven marketing plans.

 “While the industry is catching up with the need and application of more sophisticated analytics, clients are still lagging in terms of how to connect insights back to a competitive advantage,” said Elicit CEO, Mason Thelen. “We’ve really just skimmed the surface in terms of what our analytics and research can unlock for clients and creative partners, transforming how they think about their customers, business, brand, and messaging strategies.”

"We've really just skimmed the surface in terms of what our analytics and research can unlock for clients and creative partners, transforming how they think about their customers, business, brand, and messaging strategies."

Mason Thelen, CEO

Chief Marketing Officer: Brooke Niemiec

In her new role, Brooke will lead a team of researchers and marketing strategists to evolve Elicit’s actionable intelligence platform that incorporates analytics, research, and insights. She is passionate about bringing the Voice of the Customer to the forefront of decision-making, and marries what customers are doing (analytics) with why they are doing it (research). Before joining Elicit, Brooke was the head of CRM and Loyalty for JCPenney and previously managed Customer Insight at Disney and Marketing Strategy at Boeing.

Chief Strategy Officer: Heather Johnson
Heather is tasked with evolving Elicit’s business model and service offerings to strategically align data-driven customer insights beyond the traditional focus in CRM channels and brand marketing, to the broader customer experience. Heather joins Elicit from the creative and branding world, most recently leading strategy and account service at Peterson Milla Hooks, working with brands like Target, GAP, and Fossil. Before that, Heather specialized in account management at TBWA Chiat Day, Los Angeles.

These two roles will complement each other, allowing for improved client benefits and new growth streams. The CMO and her team of industry experts will partner with clients to engage with customers and drive bottom line business results. The CSO will be a change agent for the business, identifying new opportunities to leverage insight across client organizations and their partners.

About Elicit LLC

Elicit is a leading customer science and strategy consultancy that helps clients uncover latent insights about their customers, and apply those insights to business, marketing, product, loyalty, brand, and customer experience strategy. With a portfolio of Fortune 500 clients that include Southwest Airlines, HomeAway, Fossil, GameStop, Sephora, BevMo!, and Pier 1 Imports, Elicit delivers breakthrough customer intelligence and business strategies that result in stronger customer engagement and increased profits.

Source: Elicit