Elicit Names Mark Gonzales Senior Customer Technology Consultant; Building Out Firm's Technical Services Offerings

Minneapolis, MN, July 28, 2016 (Newswire.com) - Elicit, a leading customer science and strategy consultancy, names Mark Gonzales as Senior Customer Technology Consultant. In this key role, Gonzales will tap his expertise in customer-centric technology, customer data architecture, and digital data analysis to help clients successfully manage the integration of customer-related technology solutions. With a background spanning across technology and marketing, Mark helps bridge the gap between clients’ internal product marketing and engineering teams.

Mark’s appointment reflects Elicit’s evolving business model and expanded technical services offerings. “Increasingly, we find our clients wrestling with the complexities of technology, data, and industry service providers in marketing, CRM, and customer experience. Integrating ecommerce, mobile, digital, social, in-store, call center, and other offline experiences is getting harder, not easier,” says Chuck Densinger, Elicit COO. “Consumer expectations are rising while software and service providers are expanding the scope of their offerings, making integration more complex. Mark’s rare mix of marketing and IT leadership experience enables him to marry business strategy with data and technology solution road-mapping, helping Elicit clients navigate a confusing landscape and focus on what will have the biggest impact.”

Increasingly, we find our clients wrestling with the complexities of technology, data, and industry service providers in marketing, CRM, and customer experience. Mark's rare mix of marketing and IT leadership experience enables him to marry business strategy with data and technology solution road-mapping, helping Elicit clients navigate a confusing landscape and focus on what will have the biggest impact.

Chuck Densinger, COO

Mark has more than 25 years of experience guiding marketing and product strategy for clients in the retail and high-tech sectors. He is a successful entrepreneur and has served in multiple executive-level marketing positions, and organizations across Silicon Valley, including Powered, Inc. (founder); Be, Inc.; Micron Electronics, Global Village Communication and Apple. Gonzales holds a Bachelor of Arts in Applied Mathematics and a Bachelor of Arts in Management Science from the University of California, San Diego and a Master of Business Administration from Harvard University.

About Elicit

Elicit is a leading customer science and strategy consultancy that helps clients uncover latent insights about their customers, and apply those insights to business, marketing, product, loyalty, brand, and customer experience strategy. With a portfolio of Fortune 500 clients that includes Southwest Airlines, HomeAway, Fossil, GameStop, Sephora, BevMo!, and Pier One Imports, Elicit delivers breakthrough customer intelligence and business strategies that result in stronger customer engagement and increased profits.

Source: Elicit