Elite Performance Marketing's Office Competition Is Madness

Elite Performance Marketing has embraced college basketball, developing an office competition to correspond with March Madness. The firm's director discussed the value of friendly competition to culture and productivity.

“Many people dread March Madness, but as both a professional and a sports fan I have to say I’m pretty excited about it!” declared Matt, Elite Performance Marketing’s director of operations. “I know some of my peers believe it to be a huge distraction, but I personally think it’s revitalizing. Anytime there is a chance to get people excited about something, I see an opportunity to create forward momentum for Elite Performance Marketing and my awesome teammates.”

Matt’s opinion flies in the face of data that shows how US businesses lose about $1 billion due to decreased productivity during the championship games. Rather than a focus on their jobs, many workers throughout the country spend their time sneaking a peek at scores and checking their brackets. Matt recognizes this as a possibility, but points out that the problem is in the way that March Madness is handled. “Instead of trying to ban it from the workplace, good managers should use it to their advantage. Fostered properly, a cultural event like this has the potential to bring coworkers together and infuse the whole organization with energy.”

"Many people dread March Madness, but as both a professional and a sports fan I have to say I'm pretty excited about it!"

Matt, Director of Operations

Elite Performance Marketings Director on Integrating March Madness Successfully

“Part of the problem with events like March Madness, in my opinion, is how seriously people take them,” said Matt “I’ve seen people obsess over choosing their brackets to the point that they were sweating. Let me clear something up for anyone: getting all the brackets right is as close to impossible as anything can be – one in nine quintillion. In case you don’t know, a quintillion has 18 zeros. In other words, don’t waste your time. You are, statistically speaking, more likely to get your picks right by flipping a coin.”

Which is part of what makes it easy for everyone to participate, Brain points out. “You don’t have to know anything about these teams to get a lot of the brackets right, you can just flip a coin. That means everyone can just relax and have fun!” Another part of the problem that Matt circumvents is the time people spend sneaking a peak at the live feeds.

“At Elite Performance Marketing, we just put the game up on the break room wall. If people want to see it, let them. As long as they’re getting their work done, why shouldn’t people take a five-minute break every hour or so to go check out the scores and see how their teams are doing? It’s more productive than sneaking around, and creates a bonding experience with whomever else is doing the same thing.”

The firm has also decided to use the enthusiasm of March Madness to implement competitions around the office, encouraging the associates to hit sales targets. “Those who come out on top will be heralded for their great work while the team as a whole will benefit from greater camaraderie.”

About Elite Performance Marketing

Elite Performance Marketing is a leading interactive sales and marketing provider. The firm’s executives create professionally-executed promotional campaigns that allow consumers to uniquely experience the benefits of the products they represent. Their fresh approach to advertising ensures that brands maximize their growth potential and achieve their sales and marketing goals faster. Elite Performance Marketing’s team of brand ambassadors are well-versed in their powerful outreach techniques to ensure measurable results every time. To learn more about how this company is revolutionizing advertising, visit eliteperformancemarketinginc.com.

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