Elizabeth (Liz) Mertz Named New Director of Client Services for Catalyst
Liz Mertz has been promoted to director of client services for Catalyst, a Rochester, New York-based marketing agency specializing in acquisition, retention, customer relationship management (CRM) and customer experience design (CX). A ten-year agency veteran, Mertz will lead the Catalyst account team in developing data-driven, customer-centric communications programs.
Rochester, New York, November 21, 2016 (Newswire.com) - Elizabeth (Liz) Mertz will serve as the new director of client services for Catalyst, a marketing agency specializing in acquisition, retention, CRM and CX. Formerly the agency’s senior account director, Mertz will lead strategy development for Catalyst clients, who include Valvoline Instant Oil Change, Preferred Mutual, Kroger, TTI Floor Care North America, and many others.
“Liz has been a Catalyst rock star for more than ten years,” said Jim Dellavilla, chief client officer. “She’s successfully led the Valvoline Instant Oil Change account during all ten of those years and is a proven leader. She’s created dozens of profitable marketing programs for many Catalyst clients. We’re thrilled to offer her this new position.”
"Liz has successfully led the Valvoline Instant Oil Change account for over ten years."
Jim Dellavilla, Chief Client Officer
Mertz holds a master’s degree in business administration and management from St. John Fisher College. She is an active volunteer with Meals on Wheels and tutors fourth graders at a Rochester area primary school. Mertz resides in Victor, New York with her husband and four children.
About Catalyst
Catalyst (www.catalystinc.com) is a marketing agency that helps clients develop more profitable customer relationships. We take the guesswork out of marketing decisions by combining our intellectual curiosity and inquisitiveness with hard-core analytics and measurement.
We call it Science + Soul.
It’s a powerful combination that improves our clients’ marketing, because it yields deeper insights that anticipate customers’ needs better.
Headquartered in Rochester, NY, our clients include AAA, ACI Worldwide, American Family Insurance, Embrace Home Loans, Heraeus Kulzer, Kodak Alaris, Kroger, Preferred Mutual, Rise Broadband, TTI Floor Care North America, University of Rochester, Valvoline, and Xeikon, among others.
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Source: Catalyst
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Tags: automotive aftermarket, automotive services, communications, CRM, customer experience, CX, direct marketing, franchising
