Emerging Trends in Customer Analytics

Online, May 25, 2010 (Newswire.com) - Henley on Thames, 25 May 2010 - Portrait Software, a leading provider of customer interaction optimization software, has opened registration for an upcoming webinar that will demonstrate the vision, best practice and imperatives for optimizing each and every contact with customers. By using predictive modeling tools and approaches, such as real-time scoring, customer data visualization and interaction optimization companies will be able to achieve significant improvements in customer satisfaction and loyalty and positively impact revenue and profits.

The webinar will be presented by Jeff Nicholson, VP Product Marketing, Portrait Software and special guest James Kobielus, Senior Analyst, Forrester Research.

Learning points
• Target your marketing budgets more effectively
• Optimize each and every contact with your customers
• Uncover best practices for customer analytics within multi-channel campaign management

According to an independent research report, "Success depends on your company being able to understand, analyze, and visualize likely futures and take appropriate actions as soon as possible. You must be able to predict future scenarios well enough to prepare plans and deploy resources so that you can seize opportunities, neutralize threats, and mitigate risks".
'The Forrester Wave™: Predictive Analytics and Data Mining Solutions, Q1 2010', Forrester Research, Inc., February 2010.

The complimentary webinar will take place on Thursday June 3rd, 2010 at 11:30am ET and is now open for registrations.

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About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.
For more information on Portrait Software, please visit: www.portraitsoftware.com

About James Kobielus
James is a leading expert on data warehousing, predictive analytics, data mining, and complex event processing. In addition to his core coverage areas, James contributes to Forrester's research in business intelligence, data integration, data quality, and master data management. James has a long history in IT research and consulting and has worked for both vendors and research firms. Most recently, he was at Current Analysis, an IT research firm, where he was a principal analyst covering topics ranging from data warehousing to data integration and the Semantic Web. Prior to that position, James was a senior technical systems analyst at Exostar. He also worked as an analyst for the Burton Group and was previously employed by LCC International, DynCorp, ADEENA, International Center for Information Technologies, and the North American Telecommunications Association. James is both well versed and experienced in product and market assessments. He is a widely published business/technology author and has spoken at many industry events.

Contacts
Cheryl Gale/Lillian Dunlap
[email protected]
617-960-9872