EMG Announces Brenda Castelo as Director of Interactive Marketing

Online, August 2, 2010 (Newswire.com) - IRVINE, CA. - Technology-driven strategic marketing agency Earthbound Media Group welcomes industry expert Brenda Castelo as Director of Interactive Marketing. A long-time interactive marketing and media leader, Castelo will be based out of EMG's Orange County office located in historic Old Town Irvine.
Castelo leads EMG's interactive marketing team by assessing skill sets and abilities, measuring performance and coordinating cross-training and cross-collaboration to help improve efficiency and organization within the department. As the director she also finds herself personally managing projects classified as highly sensitive or strategic and also serves as a key liaison with the client services and the business development teams in planning, proposing and pitching new client campaigns and solutions.
"Brenda fits EMG perfectly with both her personality and her expertise," said EMG's COO, Blaine Behringer. "Her leadership will help EMG's interactive marketing and social media capabilities and service offerings - an area where we are already excelling - grow exponentially."
Prior to joining EMG, Brenda served as the Director of Digital Strategy at Ignited, where she worked closely with the media, creative and account services teams to improve business intelligence and data-driven strategy across multiple integrated marketing initiatives. She also has extensive and crucial experience in working with large-scale clients such as U.S. Army, Sony VAIO Latin America, Mercury Insurance, among others.
"I look forward to working with the great interactive marketing team at EMG," stated Castelo. "I feel that my leadership experience combined with their talent can only add to EMG's already strong reputation as a reliable, effective and creatively custom strategic communications agency."
Before her leadership role at Ignited, Brenda held management positions at agencies such as BIG Interactive of Los Angeles, CA, and O'Grady Meyers in Torrance, CA. In those previous stops she maintained relationships with clients such as AEG Entertainment, Fox Networks and Nestle.