Emmy-Winning Filmmakers and Clio-Winning Ad Pros Create Adsmith

Online, May 26, 2011 (Newswire.com) - Every company has a story to tell -- a rich, real, human, emotional, dynamic, compelling narrative that underpins its mission, its people, its products and its success.

Adsmith's corporate content creators empower companies to tell that story. Leveraging an experienced team of advertising/documentary craftsmen, Adsmith creates a Hollywood-level production that helps bolster the company's brand while generating a positive image -- and all at a value ad agencies or production companies can't match.

Company founder Mike Smith, noting today's sagging public perception of corporate America, coupled with the rising popularity of documentaries and reality-based media content, termed Adsmith "the right concept at the right time."

"We believe corporations that get back to their roots - that spotlight the creativity, values and commitment which has energized their success -- will be the corporations continuing to grow and prosper in the years to come," Smith said.

"Our job is to effectively, persuasively, memorably bring the story of that company's hard-earned achievements to light."

Reshaping and Repurposing

Once Adsmith forges the company's documentary, it then fashions versions for Web, trade show, public relations, employee training and/or broadcast advertising use. Adsmith then offers e-mail, direct mail, TV, radio and/or social network strategies that repurpose the final production for mass media distribution - tracking results to ensure the message garners maximum exposure.

In addition to Smith, a Clio-winning advertising writer and producer who's worked in print, broadcast, video and interactive media for clients like the American Cancer Society, Anthem Blue Cross and Blue Shield, Butterball Turkey, Carl's Jr., Disneyland,
Hunt-Wesson Foods, Los Angeles Angels of Anaheim, Marriott Hotels, Microsoft, Miller Beer, Olympus Cameras and Time Warner Cable, Adsmith includes Curt Apduhan, Emmy-honored cinematographer for such feature documentaries as "Amargosa," "Go Tigers," "Stand and Be Counted" and "Most Valuable Players."

For more information, visit adsmithusa.com. Or call 714-734-0372.