Enhance Automates a Critical Sales Process

Online, July 11, 2013 (Newswire.com) - Challenge: A leading ayurvedic and herbal skin, personal and oral care products company had witnessed a sharp growth in sales over the last couple of years. However, its Daily Sales Reporting was being handled manually. That was resulting in a delay of at least 2 weeks at the Head Office to get a clear picture of movements in the markets and products. This curtailed their ability to align the production and supply chain with the market movements and create an even faster acceleration.

Solution: Enhance was awarded a project to automate the Daily Sales Report (DSR) capture and management processes.

Enhance developed a customized DSR automation application that offered 3 entry-frontends, namely, DSR Entry, HR Administration and MIS Administrator.

The key challenge was to provide an intuitive, visual Sales and user-friendly DSR entry interface and work-flow that would allow a not-so-tech-savvy sales person to enter DSRs, view target versus achievement, mark on-market days, etc. The DSR capture interface was designed with product pictures (for immediate and easy product recall), with the flexibility with the sales person to design his own product order, basis his sales patterns and market conditions. Also, the retailers sequence within the days' beat was made sales-person customizable to make the outlet selection and data capture easy and intuitive.

HR Administrator frontend allows for creation of new users and deletion. Besides, it handles users' leaves and productivity data management.

MIS Administrator frontend allows for management of key sales related data management, like, JC planner, Beat definitions, Retailer/Outlet management, Individual sales targets, etc.

The application has been live for 4 months and the new geographies are being on-boarded in phases. The success of the application is measured from the fact that the sales teams get 2-hours of group training and that has been enough to get them started; with almost zero support demands coming from the field.

If you want to know more, Visit : www.enhancelearning.co.in