Enhance Product Development Turns Ideas Into Reality

MINNEAPOLIS, January 1, 2019 (Newswire.com) - ​​​​​​​Back in the day when the internet was still something of a luxury, people didn't have access to massive e-stores with all kinds of products. So many companies had to market their inventions using infomercials.

Infomercials have always had a mixed reaction from the general public.  But if people look closely, "as seen on TV" products are making millions for the companies that create them. They're actually very successful and people are using them.

"It certainly has a checkered past," Enhance President and co-founder Trevor Lambert said of infomercials. "But it's a powerful medium when it works."

Enhance Product Development, a firm in Minneapolis, has been in this business for decades and has been successfully developing products that end up selling in the millions. See some examples of Enhance's successful products on this page: https://enhancepd.com/portfolio/.

So how does Enhance manage to come up with such products? It does so in two ways.  First, the company develops many inventions on concepts created from within. They have an "inside inventing program" where any one of the employees can pitch new ideas. If their product is successful, they share some of the profits.

Secondly, the company is working with independent inventors way where they can utilize Enhance’s
system of designing, patenting, launching and licensing new products following their
successful system. 

This way, inventors are able to bring their unique ideas to life, and Enhance gets to promote a unique and absolutely wonderful product. Maybe this is why their products are some of the most unique products on the internet.

Enhance focusses on developing products that actually do what they claim, which makes
Enhance unique in the infomercial industry. Trevor mentioned, “It is our sincere mission
that customer satisfaction remains the priority so our brands have longevity. Really, our
philosophy is to bless our customers with the products they receive from us.”

Unfortunately, this value is not always shared by other companies in the industry, which
makes infomercials suspect by consumers who have been burned in the past. However,
with Amazon and other online rating sites, poorly performing products will not stay on the
market long. “The ‘Amazon Effect’ can kill a product really fast,” Lambert said. “People want
the product to do what it promises to do and if it doesn’t work, they’ll leave a review and
other potential customers will see that right away.”

Enhance is also able to extend its reach beyond infomercials and Amazon.  Typically, the model is to launch on infomercial to gain awareness, and then a product is brought into brick and mortar retail stores, such as Walmart and Bed Bath & Beyond, which sell in much higher quantities. Further, Facebook and other digital
campaigns are utilized to drive sales direct to consumers.A

"If you want to get peoples' attention today, you really have to have a winner. And that's what we try and create here every day," Lambert said.

Read more about what their customers say about them on this page. They were also recently highlighted in IP Watchdog in this article - Enhance Product Development Helps with Design and Licensing.

Source: Enhance Product Development