Enjoy Life Shows Support For Food Allergy Community By Becoming Gold Level Sponsor Of The Kids With

Online, August 10, 2011 (Newswire.com) - Enjoy Life Foods, the leading allergen-friendly brand in the Supermarket and Natural Foods stores, has broadened its partnership with the Kids With Food Allergies Foundation, a leading resource site and organization for families who struggle with the everyday challenges of food allergies. By elevating itself to a Gold Level Sponsor, Enjoy Life will support a variety of KFA's initiatives, as well as provide an opportunity for new KFA members to receive valuable coupons for Enjoy Life's products, all of which are free of the 8 common allergens.

With 8% of US children suffering from at least one food allergy (a total of 5.9 million of children under age 18), food allergies continue to be a major issue for a growing number of families. "KFA is a well-known and respected organization in the food allergy community, and it is both an honor and an opportunity for us to be able to support their efforts and endeavors. When faced with a diagnosis of their child's food allergy, parents are often searching for assistance, and we are pleased to be able to help them find the answers they are looking for," said Joel Warady, Chief Marketing Officer of Enjoy Life Foods.

"KFA is thrilled to have the support of Enjoy Life Foods," said Lynda Mitchell, president of the Kids With Food Allergies Foundation. "The Enjoy Life company is dedicated to the food allergy community and we are proud to partner with them in our continuing efforts to provide information and support to families that will keep their children safe and healthy."

About Enjoy Life Foods
Since 2001, Enjoy Life Foods has remained committed to providing consumers with gluten-free and allergy-friendly foods of the highest quality. Standing strongly behind their promise of "Taste, Trust, Love," Enjoy Life manufactures a wide variety of cereals, cookies, granolas, snack bars, bagels, trail mixes, chocolate chips, and chocolate bars for the millions of Americans living with food allergies, lactose intolerance, and celiac disease. In addition to being free of the eight most common allergens (peanuts, tree nuts, eggs, milk, soy, wheat, fish, and shellfish), Enjoy Life guarantees that all products are made in a dedicated nut and gluten-free facility. Visit them online at http://www.enjoylifefoods.com, on Facebook at "Enjoy Life Foods," or on Twitter at "ELFCeo."

About Kids With Food Allergies
Founded in 2005 as a charity, KFA is a national organization of 25,000 individuals, families and businesses working together to improve the quality of life for children with food allergies and their families. KFA focuses on day-to-day support for families, including emotional and social support; personalized food/cooking assistance; and family activities. Its interactive website provides a powerhouse of resources, including the nation's largest online support community for families; quality education materials edited by a multidisciplinary medical advisory team; and an online collection of more than 1,200 "allergy-friendly" recipes. The recent, unprecedented rise in food allergies has spurred the organization's rapid growth. To find out more, go to: http://www.kidswithfoodallergies.org

Contact:
Alina Tylman
Enjoy Life Foods
(847) 260-0300 ext. 307
[email protected]

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