'EOTM Public Relations' Announced as New Marketing/PR Agency for 'Lakay Liquor'

Online, February 27, 2012 (Newswire.com) - Lakay Liquor has named EOTM Public Relations as its marketing/pr agency of record. EOTM Public Relations, the award-winning Santa Monica based creative and strategic collective, will work closely with Lakay Liquor to launch and expand the sophisticated spirit's presence.

EOTM's strategy involves creating campaigns that focus on people, interests and lifestyles that resonate and connect with a grown and sexy drinking age audience. EOTM plans to launch a high-impact brand alliance between Lakay Liquor and award-winning artist Rahn Anthoni to raise the luxury spirit's profile among music fans. Anthoni is the perfect complement to represent the youthful, grown and sexy drinkers with the vibrant spirit of Lakay Liquor.

A full-service pr firm with offices in Santa Monica and Atlanta, EOTM Public Relations specializes in blurring the lines between traditional and non-traditional marketing. According to Carla Simpson, The Chief Strategic Officer, the agency will be using a combination of digital, social and on-premise strategies to generate new excitement around the brand.

Lakay Liquor is a unique, highly versatile spirit that can be enjoyed by all - whether it's mixed, neat or over ice. To achieve meaningful connections with today's grown and sexy drinkers, we're focused on creating relevant brand associations, developing engaging new content and exploring fun and interesting social experiences that invigorate interest and preference for Lakay Liquor. Creatively we want the Lakay Liquor experience to be vibrant, youthful, fun, yet grown and sexy - just like the people we're targeting. We expect our campaigns will excite younger audiences in ways that surprise and delight them. We're looking forward to helping Lakay Liquor enjoy years of success, Simpson said.

"We are amazed to have EOTM Public Relations representing the Lakay Liquor brand. It is such a blessing to find such a brilliant team, who is doing such great work. EPR is the best," founder and Chief Executive Officer Mary C. Chery of Lakay Liquor said.

About Lakay Liquor
Founded in Las Vegas, Nevada in 2012, Lakay Liquor is quickly growing as one of the the most distinct and beloved brands of all time. 20 years from now you will be hard pressed to find a brand that has endured as long that still remains so relevant.
www.lakayliquor.com