Erado Enters Strategic Partnership with Engage121

Online, June 7, 2012 (Newswire.com) - Erado, the nation's leading compliance and archiving firm in electronic communication, today announces its strategic partnership with Engage121, Inc., an award-winning provider of social media software solutions for marketing and communications professionals.

This relationship provides a true end-to-end social media CRM solution, leveraging Engage121's ability to capture and manage customer-facing CRM and brand messaging across multiple social media platforms and Erado's capability to archive all social media activity between corporations and the public to ensure FINRA compliance.

Erado was recognized as a Gartner 2012 "Cool Vendor in Application and Data Protection" and enjoys a growing clientele, including: Commonwealth Financial, LPL Financial and Transamerica. Erado seeks to help clients implement corporate social media communications policies that meet the compliance guidelines set by FINRA. Under the new partnership, Engage121 customers will be able to link to Erado's social media archiving application to deliver social media content to Erado's hosted archiving service or to the client's own archiving solution. Erado's customers will benefit from the integration of Engage121's social media CRM application as a content creation, monitoring and management "front-end" to their existing Erado archiving capabilities.

Engage121 was recently named one of Gartner's "Cool Vendors in CRM Customer Service and Social" for 2012 and has a growing roster of U.S.-based and international customers including Philips, Amtrak, TMobile and ERA Real Estate. The Engage121 software enables real-time, comprehensive CRM response and reporting with multi-layered permissioning; multi-brand and/or multi-outlet communications management and integrated, simultaneous social media content delivery to and from all available social media platforms.

"We are very excited to be partnering with Engage121 and find extreme value in both our solutions," said Craig Brauff, CEO of Erado. "Clients who utilize both service offerings will be getting the best of both worlds. They will be able to manage their firm's media efforts with the best social CRM solution while staying compliant with our outstanding social media archiving solutions."

"Social media enables real-time customer service. That's a boon for consumers but a challenge for corporations as every employee with a social media account becomes a potential company 'spokesperson'," said Jon Victor, CEO of Engage121, "That's why our partnership with Erado is so timely and important for our clients. Erado's best-in-class archiving solution for social media communications compliance is the perfect complement to Engage121's social CRM content collection, creation and delivery capabilities."