ERV Global platinum sponsor China Airline Ancillary Revenue Summit 2010

Online, May 15, 2010 (Newswire.com) - The 2nd China Airline Ancillary Revenue Summit 2010, with a focused theme on maximising ancillary revenue for China's airline industry, was held on the 12th - 13th of May in Shanghai, China powered by ERV Global Travel Insurer as the Platinum Sponsor
This two-day Summit, had the participation of 150 delegates from China's major airlines and the leading global ancillary revenue solution providers, discussing the key issues and challenges regarding the AAR sector for China's airlines and formulating the direction forward.

ERV's Director International Sales & Marketing, Ron Hemelrijk, was one of the keynotespeakers during this Summit, sharing ERV's Global expertise in providing On-line travel Insurance solutions fully intergrated into the airlines booking-path.
ERV's e-commerce Platform Triple IP is already intergrated with various European key-players in the Airline Industry, such as Lufthansa, AirBerlin, AirBaltic, British Airways, Austrian Airways, Swissair and many others

Mr. Wang Weibin, Director Department of Government and Culture Affairs, China Air Transport Association (CATA) recommended ERV, with over 100 years of international experience in providing travel insurances, their Global assistance network and ERV's solid capital base and financial stability (Fitch A+ rating) as a trusted and reliable partner for the Chinese Airline Industry.

"As China is clearly a very important and growing market and ERV reconiges that, we were pleased that the Summit provided focused communciation channels to airlines and ancillary revenue providers , we definitely achieved our primary goals in interfacing with the key decison makers in the Chinese Airline industry and we were supported ro-actively by getting our branding and messages across." said Ron Hemelrijk.

ERV currently provides the international on-line travel Insurance solution in 40 countries worldwide, including China, ERV China was established in 2005 and is based in Beijing.