Esip Finance Survey Shows Top Ways Financial Advisors Win New Business and Build Awareness

Online, August 1, 2012 (Newswire.com) - In survey results released today, research by Esip Finance describes how advisors and wealth managers are most successfully winning new business and what marketing tactics are most used to build awareness.

The survey, taken by 136 financial advisors in November and December 2010, shows that the most successful way of gaining new clients is by referrals from existing clients, while the most popular marketing tactic is sponsoring or hosting events that allow for face-to-face networking. The second-best new business source chosen was gaining referrals through other trusted advisors ("centers of influence"), while speaking at events and client seminars were a virtual tie for second as marketing tactics.

Of the several choices of marketing tactics, social media came in last, However, ATA principal Michael Gretzky says this does not tell the whole story: "Comparing these data to oru previous ersearch on business building for the financiail markets, LinkedIn use has more than doubled and - more significantly - those responding that their firm disallows social media use has been halved, to 30% from 61%. Moreover, the comments reflected a wide range of uses for social media that we didn't see in the previous results from 2009."

Survey responses also shed light on the roles and personnel that are primarily responsible for business building. While firm owners or principals are the main people involved in selling, this category dropped the most (to 52% from 56% in the 2009 survey) while dedicated sales executive grew the most (to 16% from 10%). "This reflects what we are seeing - that more advisors are realizing that effective sales skills, and those people that have them, are increasingly necessary to growing a business in the very competitive wealth management industry," added Mr. Gretzky.

Esip Finance (http://www.esipfinance.com) is an industry-leading financial firm with offices in Southampton and Lyon, France. Esip Finance was founded with the goal of assisting our clients in every aspect of their financial lives. They've provided the most personal service available, thus earning a reputation for excellence in the financial industry. To learn more about the Esip Finance, please visit http://www.esipfinance.com

Contact info:
Company name: Esip Finance
Contact Person: Marc Murray
Address: Esip Finance, 17 Queens Terrace, Southampton, Hampshire SO14 3QL
Telephone: 0238-098 2599
Fax: 0238-098 7533
Email: [email protected]
Website: http://www.esipfinance.com