ETNA Software at SIFMA NYC 2011

Online, June 22, 2011 (Newswire.com) - ETNA Software exhibited at SIFMA Financial Services Technology Expo held June 14-16, 2011, at the Hilton New York.

Year after year, SIFMA displays a high level of professionalism, being of great importance in the financial industry and creating the special atmosphere of a trade show which includes some scientific features.

This year SIFMA is exploring the following important topics: new financial legislation and Dodd-Frank implementation and the impact of social media on the global capital market. ETNA Software was highly interested in this event concerning new regulation and its impact in terms of software development in the financial sphere.

A very important aim for ETNA Software was not only to represent its trading solutions and custom services but also to search out new trends and innovations in the financial software industry. ETNA Software represented the latest versions of its electronic trading solutions, which include ETNA Robot and ETNA Trader. Both systems experienced huge success.

"The show was extremely busy on June 15th; So many attendees were meeting each other; searching for the right vendor, partner, job, prospect; expanding their network; or just making new contacts," said Alex Rusinov, EVP of ETNASoftware. "For many people, this served as an ice-breaking point to start a conversation. The key topics of our conversations with visitors were cloud-based computing in algorithmic trading and automated portfolio re-balancing solutions," Rusinov said.

As expected, the number of attendees was imposing. The great variety of attendees was surprising. There were hedge funds, individual professional and corporate traders, broker-dealers, technology companies, consulting companies, software engineers and architects, marketing professionals, large institutional clients, market data providers; and not only American professionals but also people from Japan and China, as well as Brazilian companies, and many European companies. Exhibitors were using not only eye contact to grab people's attention but also interactive tools (golf, candies, and demos).

ETNA Software Corp was founded in 2002 with HQ in New York and two development centers in Eastern Europe.

ETNA Software makes specialties of trading platforms, algorithmic trading, asset allocation and portfolio management tools and FIX connectivity.

A member of FIX Protocol, ETNA Software is continuously refining on its market connectivity solutions and offering rapid and reliable connections to every market data feed.

ETNA products are well-recognized and were awarded a prestigious Barrons Magazine Awards.