Eton Institute to Giveaway 5 Trendy Bicycles and 50 Nol Cards as part of 'Go Green, Travel Smart' Campaign

Online, October 4, 2010 (Newswire.com) - In a bid to promote eco-friendly modes of transport, Eton Institute, Dubai's largest language training institute, announced a 'Go Green, Travel Smart' campaign in which it will be giving away 5 bicycles and 50 public transport Nol cards loaded with credit to its community of learners. This campaign, supported by RTA, will encourage learners to adopt sustainable means of transport such as cycling and using the metro to reach the Institute, located in close proximity to the DIC metro station. The Institute will also issue daily 'Eco Tips' on Facebook and Twitter throughout the campaign to encourage followers to move towards a greener lifestyle.

Dr. Eli Abi Rached, Director of Eton Institute, commented: "By launching this initiative, we would like to challenge the one-passenger per car culture, and to encourage students to switch to more environmentally friendly modes of transport such as metros, buses and cycles. The key lies in maintaining a balance and not using wasteful private means of transport when there are alternative options available. Plus, cycling to work, or walking from a nearby metro station is great exercise! This is not just a 'greener' but also a smarter and healthier way of travelling; a simple solution that can combat many problems, from rising fuel costs and traffic congestion to global warming and lack of fitness."

Eton Institute, an active member of the local community having initiated numerous non-profit Corporate Social Responsibility (CSR) projects over the years, will kick off the month-long 'Go Green, Travel Smart' campaign on 22 September 2010. To raising awareness about responsible and sustainable ways of commuting, the Institute with the support of RTA will be giving away 5 funky new bicycles and 50 public transport Nol cards worth AED 50 each. These free prizes will be awarded to learners registering for a language, computer or teacher training course or workshop at the institute. Winners will be chosen through a lucky draw conducted on 01 November, RTA's 5th anniversary. Additionally, the Institute will also post 'Eco Tips', quick 'green' words of wisdom for followers every day through its Facebook and Twitter pages.

Dr. Eli added "We would like to thank RTA for its enthusiasm and support with the 'Go Green, Travel Smart' campaign. Together we hope to involve more and more people in the fight against global warming and climate change, a phenomenon that affects everyone and one for which we must all take responsibility. Every little change makes difference and if we can change the mind-set of even just one person, we will consider this initiative a success."

For more information about the 'Go Green, Travel Smart' campaign, or the services and special offers at Eton Institute visit www.eton.ac or call 800-Eton (8003866) to speak with an adviser. To follow daily 'Eco Tips', receive latest updates about monthly promotions, free offers and other CSR campaigns, join Eton Institute on its Facebook and Twitter fan pages.
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About Eton Institute
Eton Institute is U.A.E's leading training & development centre offering training in over 100 Languages, Teacher Training, Computer Training, Business Skills Training and customised Corporate Training solutions.

It offers flexible timings and uniquely tailored courses to suit the learner's needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.

Strategically located at Dubai Knowledge Village, the Institute offers training both in-house and onsite, leveraging considerable experience in providing solutions that fit an individual or an organisation's needs.

For additional information please contact:
Moaz Khan
Marketing Manager
Eton Institute
Ph: +971 4 3658483
[email protected]
www.eton.ac