Euro RSCG 4D Creates A YouTube Show

Online, April 19, 2011 (Newswire.com) - Euro RSCG 4D in Bulgaria created a YouTube show powered by their fans on Facebook. In the "4D Show" starting on the 20th April Xavier Oyharçabal is going to discuss topics related to the digital life of the Y generation spiced with a lot of humour.

"We want to show the evolution of the entertainment industry where the content is created by the users" said Oyharçabal. "This is why our Facebook fans are going to decide the subjects discussed in the future episodes of the show". According to the host this is the best way to build a fun project and to entertain people. "People are going to watch what they've already ordered and that is possible thanks to social media", he said.

"Videos are a great way to interact with users and they need to be more used by the companies." said Nicolas Galand, the Managing director of Euro RSCG 4D Bulgaria. "I believe that the future of the digital is more multimedia and livestreaming oriented".

The 4D Show is kind of a parody between digital and real life. "In the first episode the subject is "should you photoshop your picture on Facebook in order to get more dates". We are going to make some experiments to check for the people's reactions".

Euro RSCG 4D is the biggest digital agency in the world with 118 offices in 42 countries. The company's global headquarters are positioned in both - London and New York. Other offices can be found in many places in Europe, North and Latin America, Asia Pacific and Middle East/Africa. The office in Bulgaria was opened in March 2010, 14 years after the foundation of Euro RSCG in Sofia. Euro RSCG 4D is the WW agency dedicated to digital in Bulgaria with its own online marketing specialist team.