Europe Car Industry Seeking Opportunities In China

Online, October 8, 2012 (Newswire.com) - Abstract: guarantee global sales target multinational auto giants have done retreat choose contraction Europe, China expansion. For a time, the joint venture talent nurturing its own brand voice constantly. Informed sources, Peugeot Citroen have come to realize the fact, If customers do not understand the Chinese market, they will not be able to achieve high-speed development of this market.

Multinational auto giants have done advance and retreat in to guarantee global sales target next, select contraction in Europe, China's expansion. The face of the weak European auto companies, multinational auto giants have chosen to consider European production cuts, plant closings, and started to increase in R & D, production layout.

Some people thought more Chinese elite will therefore be cross-car prices to attract or reside, but an accident. Part once among multinational automotive headquarters or joint venture executives Chinese people in China, competing chose to leave, and toward the embrace of the independent brand car prices.
For a time, the joint venture talent nurturing its own brand voice constantly. Critical period of transition in China's auto stepped flow of capital, technology, talent, has become an indisputable fact.

In China do not have much time left to PSA Peugeot Citroen (PSA).

The power of the European debt crisis are constantly emerging, car sales this year, or a record 17-year low, European car giant Peugeot Citroen (PSA) has become the largest car prices affected a loss of up to 819 million euros in the first half. Peugeot Citroen had to side clean up the mess of Europe, side increased the pioneering efforts of China and other emerging markets.
Localization of R & D, PSA Peugeot Citroen that based on China's determination in one fell swoop. "R & D in China, has entered the second stage. Upcoming (enter) project management and integration into the global team stage." Asian Operations, R & D and design director of the PSA Peugeot Citroen Group Lebel told reporters, "Three years ago,established in Shanghai Peugeot Citroen Group Technology Center, which is in the region outside of the PSA Peugeot Citroen Group established the first R & D center and design center. "PSA R & D center in Asia vehicle project, Minister Ma Haruno said:" including China, PSA Peugeot Citroen in the world only six R & D centers. "

A few years ago, Peugeot Citroen began to pay attention to listen to the voice of the Chinese market, the China R & D into the the synchronized global R & D system. Lebel said: "they understand the common love of Chinese consumers, identify motorists consumption habits, and derives from, and will be incorporated into the global standard R & D system." According to Ma Haruno Asian R & D center is assume greater responsibility, has been able to undertake the development of the world over the same period of the ten items in order that the new product is more consistent with the needs of Chinese consumers; addition, the R & D center in Asia bear two joint venture companies to provide the vehicle, powertrain, styling design technology program, and for the development of the Peugeot Citroen Group's global gasoline hybrid. According to the plan, within the next five years, the Asian R & D center will be fully upgraded and updating the powertrain, introduced six new engine.

China R & D status, PSA Peugeot Citroen China strategy and make appropriate adjustments. PSA Peugeot Citroen Group CEO of Asian Operations, Oliver, executive director of the Victoria said earlier that: "in 2020, hope to achieve 8% market share in China, sales reached 2 million." It is understood that the PSA Peugeot Citroen Group in recent years, the French high-level frequent China, an average of a quarter to a China.

Peugeot Citroen Asian executives also quietly changing. Prior executives are served by the French, but the high-level positions in several departments have hired the Chinese people. Informed sources, Peugeot Citroen have come to realize the fact, If customers do not understand the Chinese market, and will not be able to achieve high-speed development of this market. Compared with the French elites, steeped in years of the joint venture in China China a better understanding of the rules of the game in this market. Ma Haruno, said: "China R & D, we have a goal that after a few years into the mature stage, employees in China can use to promote and manage projects in China through the support of the headquarters."

But for the future of Peugeot Citroen in China, the industry is full of worries. This year Peugeot Citroen eventful year. European business crisis, Peugeot (Note: PSA Peugeot Citroen has two brand is a Peugeot, a Citroen) global general manager rambo text resigned, triggering a Peugeot executives in China was a great earthquake. In September, Dongfeng Peugeot Citroen Automobile Company (DPCA Dongfeng Motor (600006) Company and PSA Peugeot Citroen Group, a joint venture in China), served as general manager of Bi Gaocheng Peugeot global general manager, currently the DPCA perform deputy general manager Qiu any DPCA now total manager, the new breed of any of the PSA Peugeot Citroen Group Mu Haoran (Jean MOURO) any DPCA Executive Vice President, formally assumed office since October 1, 2012, a four-year term.