Evolution in Packaging for Gift Cards / GiftCard Bäks Rolls Out in Walmart

Online, December 13, 2011 (Newswire.com) - How to give a gift card is about to change - dramatically. Bäks Company (pronounced box company) rolls out a brand new gift card packaging system named GiftCard Bäks to 500 Walmart stores in 41 states. This stylish new way to give gift cards, jewelry, small gifts and the gift of a smile arrives just in time for the holidays. GiftCard Bäks will be sold in a Sidekick display in Walmart's Celebrations Department alongside gift cards from major gift card providers.

Gift Cards - Evolution in Packaging
The $100 billion gift card industry has sought from the outset to find the perfect way to give a gift card which conveys the sentiment behind the gift. Bäks Company's patented, handmade GiftCard Bäks folds completely flat for shipping, storage and retail display; then opens easily into a sturdy, beautiful gift box utilizing a magnetic closure. These innovative keepsake boxes consist of decorative paper bonded to heavy-duty recycled chipboard complete with origami hinges. They feature a single motion pull bow, making additional gift-wrapping unnecessary. A gift tag is included for one stop shopping for gift cards and other small gift packaging.

Ship Value - Not Air
"The idea is to invest as much money as possible into the quality of the box," said Michael Nebeker, President, Bäks Company. "We will eventually ship millions of boxes and intend to ship quality gift boxes, not air. We have significantly reduced our carbon footprint per box as the entire package folds flat. Plus, it's intended to be kept as a keepsake box for small treasures or may be re-gifted - it's not a throw away box. Now Americans can put the thought into giving gift cards as these boxes really speak to who we are as human beings when we give gifts," Nebeker said. Limited quantities of GiftCard Bäks are available in various designs at locations listed on our website: www.bakscompany.com.

WATCH VIDEO OF GIFTCARD BAKS UNFOLD:
HIGH RES: http://studiomusic.free.fr/GiftcardBaks/Giftcard%20baks%20last.mp4
YOUTUBE: http://www.youtube.com/watch?v=ApPNDJGnk2Y

Buy Once - Gift Twice
Bäks Company's charity partner is Operation Smile and when you give we give. We believe that all children deserve to live their lives with dignity, and dignity begins with a smile. Driven by our universal compassion for helping children, 1% of all proceeds are donated to Operation Smile to give free surgeries to children suffering from cleft lip, cleft palate facial deformities. Together we transform a face, changing a life forever - with the gift of a smile.
A Smile Changes Everything: http://www.youtube.com/watch?v=01aTvJSsA68
Operation Smile: www.operationsmile.org