EVOLUTIONMAN Gaining Popularity In The World of Celebrity

Online, June 27, 2011 (Newswire.com) - Marco Berardini, founder of Los Anegles-based grooming collection EvolutionMAN, has been named Britney Spear's official hair and makeup artist for her "Femme Fatale" tour. Marco also styled Britney's hair and makeup for her recent public debut at a charity dinner benefitting The St. Bernard Project and is excited to have been granted the opportunity to work with her again. The tour bus officially took off June 14th and he will be working with her for the duration of the tour with opening artist Nicki Minaj.

Already a celebrity groomer to the stars, Marco has previously worked with clients such as Patrick Dempsey, LeBron James and Marissa Miller. The interactions he's had with his male clients inspired him to create a men's grooming line. He found that, "Men are often in the dark about proper grooming habits, so I wanted to create a multi-purpose line that made it easy for men to take proper care of their skin."

The line is also a favorite amongst other celebrity groomers such as Sonia Lee who uses EVOLUTIONMAN to get stars such as Neil Patrick Harris and Anthony Hopkins red carpet ready. The line's Wash & Buff recently won a male grooming award for best face scrub in Men's Health Magazine which has also served to bolster the popularity of this relatively new company launched in early 2010.

Another feature of the brand is its green packaging and socially conscious production. The tubes are made from post consumer recycled products and the boxes are made from paper generated from the Sustainable Forestry Initiative. The ingredients include natural ingredients such as algae and chamomile extracts and most are infused with SPF to promote safety.

About EvolutionMAN: EVOLUTIONMAN is working proof that a modern skincare and grooming collection for men can be polished and sophisticated while maintaining sun safety. We are proud that we can offer all of this at a mid-range price point without sacrificing high-end efficacy, quality or cutting-edge aesthetics. For Marco Berardini, founder and CEO of EVOLUTIONMAN, the art of business and business of art are one in the same. His background in image creation - as a world-class hairstylist, groomer and makeup artist for everything from ads and editorial in the fashion and beauty majors to extensive work in the upper echelons of A-list global celebrity - serves him well as a product developer and entrepreneur.

Marco is available for expert tips and commentary.

Press Contact: Erica Rowett: [email protected] (323) 879-9316