Excitinglives.com Launches An 'Out of the Box' Wedding Gift Store

Online, December 21, 2010 (Newswire.com) - Excitinglives.com, India's preferred online destination for unique gifts and experiences, announced the launch of its Wedding Gift Store on Weddingsutra.com. The gift shop is positioned as "Out of the Box" store for discerning buyers who are interested in gifting exclusive yet affordable wedding gifts.

Explains Rohit Saxena who set up excitinglives.com in 2007, "Excitinglives.com brings in a lot of creativity and individuality into every relationship we nurture - be it our clients or our partners. Indian weddings are now a far cry from just a few years ago, and people are usually stumped when it comes to buying something as unique gifts. People now want their gifts to narrate the story of their relationship with the bride or groom or both, and imprint that special moment permanently in their memories. That's when we worked with weddingsutra.com on creating this unique wedding store with a variety of exquisite gifts and unique experiences".

Adds Madhulika Mathur who set up www.weddingsutra.com, India's first wedding portal, in 2000: "We set up the gift shop with excitinglives.com for two reasons. One, our readers trust us for wedding related content and we wanted to make their online experience with us more holistic and well-rounded by introducing an exclusive gift store for them. Second, more and more couples would love to be gifted an 'experience' and this automatically translates into guests wanting to gift 'out of the box' gifts." Continues Mathur, "Before launching the gift shop we undertook a survey to ask just-weds and to-be-weds about which of their gifts they liked, or what they'd like to have. What emerged was the clear shift from wanting utilitarian items to emotive and exclusive products and experiences they can enjoy together. Holidays, dinners and spa treatments topped the list. Personal care items like particular brands of perfume, traditional yet contemporary jewellery and beauty treatments were the other favoured picks. Lighter decor items like candle-stands are much appreciated too."

Clearly, to-be-weds know what they'd like to buy themselves and what they'd like others to gift them. Says Mathur: "Today guests want to give what suits the style or personality of the to-be-wed. Unlike earlier when clothes, jewellery and home accessories were collected by a bride's mother for years before marriage, today's purchases-be it clothes or decor items are not bought years in advance by discerning people." Individual tastes and preferences has meant guests are not buying bulky stuff for the home, but sleek, light and stylish items-or experiences that leaves behind memories people cherish for a lifetime. People can also gift special Wedding Celebration Vouchers of various denominations that the lucky couple can redeem for what they really want over their first few months of setting life up together.

Adds Saxena, "Increased internet and media exposure has opened up a whole new world of possibilities, and Excitinglives.com is right at the helm, working with partners around the globe to bring fun and emotion back into gifting. A huge number of resident Indians as well as NRIs don't know where or how to buy exclusive and unconventional gifts for their friends and family in India, and launching this store is a step to bringing that within easy reach. We bring in the creativity, imagination and playfulness that our clients have come to expect of us. Our teams are working to make more and more choices available over the next few months. We are delighted to team up with weddingsutra.com to spread that magic and joy".

This unique gift store is also the first in a series of bespoke gift stores that excitinglives.com is planning to launch with a number of other leading players in the market, catering to various demographics like children, women, elderly and a few others. Excitinglives.com is also working with a number of creative agencies to create a different buzz in the corporate market in India, and has already secured a few exclusive mandates with multinational banks targeting the Ultra Rich in India.