Expanding Horizons With Polaris Adventures

MINNEAPOLIS, May 30, 2018 (Newswire.com) - As summer begins, Folklore is excited to give adventurers everywhere brand new trip ideas through Polaris Adventures. While the new website for Polaris Adventures launched in November 2017, Folklore has continued to work with the Polaris Adventures team to get the site ready for summer with new itineraries that make planning even easier. As a new brand and offering from Polaris, this site is a must-see for those looking for a vacation off the beaten path. From establishing the site architecture to customizing the UX and UI, and finally development, Folklore was able to create an experience that finally brings outfitters and adventure seekers together. Whether people are exploring the possibilities or have an adventure in mind, the site is structured to make it easy for all users to find the information they need. 

"No matter if you're an expert or novice rider, we have plenty of new and exciting ways to explore the U.S. That's why it was crucial for us to make a website that catered to a variety of adventurers and preferences. So far the website accomplishes this goal beautifully, while also making it easier for us to manage internally as well," said Gray Rentz, Polaris Adventures' head of operations and marketing.

So far the website accomplishes this goal beautifully, while also making it easier for us to manage internally as well.

Gray Rentz, Mgr. Adventure Ops & Marketing

But stunning visuals weren't enough. The website also needed to educate users, enable outfitters and drive revenue. The Polaris Adventures and Folklore team worked collaboratively to ensure the site delivered on these objectives while also giving riders looking for something different an easy and dependable experience. 

"It's not every day you get to build a site from scratch, especially a site that celebrates the adventure seeker in all of us. We are happy to see that users are spending a lot of time on the site, and getting inspired along the way,"  said Mike Matheny, CEO of Folklore.

To kick-start the next adventure, visit adventures.polaris.com for more details. 

Source: Folklore