Expert Perspective: Profits and Product Differentiation with Supply Chain Collaborators: Building a Win-Win Relationship
How do some companies stay ahead of their competitors and create product differentiation? They engage in win-win relationships. In this Expert Perspective article Kopp looks at driving market share and profitability through innovative collaborations.
Online, July 17, 2013 (Newswire.com) - Product differentiation is one of the most important keys to profitability and a sustainable competitive advantage, but is difficult to achieve because of accelerating technological change. Instead, many decide to compete on price which is a race to bottom ending in huge profitability loss.
One of the most important (but often overlooked) ways to innovate and stay ahead of technological product obsolescence is to cultivate win-win relationships with your supply chain through involving them in the earliest stages of your innovation process. A strong supply chain relationship can help spur innovation and create a competitive advantage. Kopp Glass has been helping technical glass customers in this way for almost nine decades.
Kopp's Expert Perspective article focuses on the rewards of developing long term win-win innovation collaborations, vetting your supply chain and selecting those who are willing and able to help you innovate.
Please use this link to read the article described above: http://bit.ly/EP2Supply
About Kopp Glass, Inc.
Kopp Glass is the worldwide leader in the manufacture of molded, blown, precision, and filter glass for technical, industrial, and commercial applications. Our capabilities stem for over 85 years of expertise in technical glass manufacturing.
Kopp specializes in custom, small lot glass manufacturing. We offer an unparalleled portfolio of stock and custom product shapes, designs, and glass compositions (UV, visible, IR) for a wide range of applications. Our highly trained and experienced research team, engineering facility, photometric lab, and tooling shop enables us to assist you at every stage of development.
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Tags: competitive advantage, expert perspective, glass knowledge, Kopp Glass, product differentiator, profit, supply chain, win-win