factor 110 | Destination Oklahoma Names Ashley Armstrong President, Founder Brian Ferrell Transitions to CEO

OKLAHOMA CITY, August 13, 2024 (Newswire.com) - factor 110 | Destination Oklahoma, the region’s leader in event and destination management, proudly announces a strategic leadership transition. Ashley Armstrong, CMP, DMCP, has been promoted to President while founder Brian Ferrell, CMP, DMCP, will now serve as Chief Executive Officer (CEO).

As President, Armstrong will oversee the daily operations along with the management of the event and destination team to uphold the company’s high standards. In his new role as Founder + CEO, Ferrell will concentrate on the strategic vision, assume additional roles to elevate the industry and curate unforgettable destination experiences.

Armstrong previously served as the Vice President of Events & Destination Management and brings a wealth of experience and a proven track record of success to her new role. She has been instrumental in driving the company’s growth and maintaining its reputation for excellence in the industry.

“I am honored to take on the role of President at factor 110,” said Armstrong. “Our company has a strong foundation built on factoring in the difference. I am excited to lead our talented team as we continue to be a leader in event and destination management. Together, we will deliver the unexpected, set new standards in the industry and remain a trendsetter in our craft.”

Ferrell is a serial entrepreneur and a recognized hospitality industry leader. As CEO, Ferrell will focus on the overall customer experience, ensuring factor 110 | Destination Oklahoma continues to be the client-focused, community-driven and award-winning team infused in every aspect of the brand.

“This is an exciting new chapter for factor 110,” said Ferrell. “I have watched Ashley be an enthusiastic ambassador and industry trailblazer for nearly 20 years — always showcasing our wonderful city and state to the world. I am confident that Ashley’s leadership will drive our company to new heights, and I look forward to working closely with her to deliver extraordinary moments for our clients and their guests.”

For more information about factor 110 | Destination Oklahoma and its award-winning services including event & destination management, rentals, audiovisual and live event production, please visit www.factor110.com or contact 405.604.0041.

factor 110 | Destination Oklahoma 

Established in 2006, factor 110 | Destination Oklahoma remains the first and only destination management company in Oklahoma, offering unparalleled expertise in event management and curated destination experiences. Its additional service companies, 110 events and blue circle productions, provide top-tier event rentals, custom props, décor, audiovisual and live production services. Committed to delivering seamless and memorable experiences, factor 110 serves clients in all industries across the globe. For more information, visit www.factor110.com.

Source: factor 110 | Destination Oklahoma