Fashion Blogger Mischaela Advani Launches Model Media Collective

CHICAGO, August 3, 2015 (Newswire.com) - Fashion blogger and former fashion model, Mischaela Advani, is excited to announce the launch of Model Media Collective. The elite, invite only blogger platform will connect current and former model bloggers with brands in the fashion, beauty, and lifestyle verticals.

Advani developed the idea after finding that brands and publicists were more interested in working with her on fashion and beauty campaigns due to her experience as a model. "As I was in the discovery phase of new projects with potential collaborators, as soon as I shared my past experience as a fashion model, they were more trusting of my ability to deliver professional quality photos that showcase their brand in the best light. I knew that this advantage was something that myself, and others like me could capitalize on and that brands are looking for that professional campaign quality even from bloggers these days" stated Mischaela.

It truly is the era of the model slash blogger. When we look at the success of personalities like The Blonde Salad's Chiara Ferragni, there is no doubt that photogenic faces who also have editorial chops are a brand or publicist's best friend.

Mischaela Advani, Founder, Model Media Collective

As the fashion and beauty blogger community grows, Ms. Advani is confident that the quality of content and industry insider insight that models can provide makes for a better valuable proposition. "Fashion and beauty brands can only benefit from leveraging model bloggers, who bring an ease in front of the camera and stylized look to the often varied world of fashion and beauty blog content" Mischaela said.

Model Media Collective is in the beginning stages  of development, and Ms. Advani is in the early stage of scouting talent. When asked what she looked for she asserted, "Not only should model bloggers seeking to join Model Media Collective have the "model look", they should also run their blog like a business and have a coherent and professional brand."  The platform is highly selective and invite only for models, and will be a full service brand collaboration brokerage. Brands can expect to find model slash bloggers to host brand events, collaborate on multi-media campaigns, and create video segments.