Fashion Jewelry Retailer Bijou Tresor Launches New Online Jewelry Store

Online, July 27, 2011 (Newswire.com) - Bijou Tresor, a fashion jewelry retailer based in Los Angeles, California, has recently launched a new ecommerce website to complement their two boutique jewelry showrooms.

The website showcases the same jewelry selection that's carried in their actual stores, most of which is created in significantly low numbers and hand-selected from boutique jewelry makers world-wide.

Bijou began as a small store-front jewelry boutique in the city of Glendale, a township north of Los Angeles. Currently, the company has two brick-and-mortar fashion boutiques, one in Glendale in the popular shopping district on Brand Ave, and another in Beverly Hills which serves as their "platinum" location, reserving their most artisan jewelry pieces to match the high-end boutiques and shopping that Beverly Hills has become known for.

"Bijou Tresor is recognized as an International brand and the website will allow us to facilitate sales to our customer base outside of Los Angeles," commented a spokesperson for Bijou Tresor. "Our new website aims to connect fashion-lovers with a unique style that speaks to their individuality with a sleek, simple design and easy-to-order catalog."

The new website collects different jewelry pieces into similar categories and allows shoppers to compare similar styles, collections, and prices offered by different designers world-wide.

The online catalog contains 11 distinct categories and over 40 sub-categories of fashion jewelry. Some of the categories include "bridal jewelry, couture jewelry, and fashion accessories," each representing several manufacturers and artisan jewelry makers.

Bijou Tresor's jewelry has already reached a national audience-several pieces were featured on multiple performances of the 2011 season of American Idol, worn by performers including finalist Lauren Alaina who showcased several pieces on the show's season finale.

Their jewelry was also features on productions of the popular franchise Sex in the City.

For more information on Bijou Tresor, visit: http://shopbijou.com

To browse jewelry featured on American Idol, visit: http://shopbijou.com/lauren-alaina-flying-eagle-swarovski-crystal-ring-p-487.html, http://shopbijou.com/lauren-alaina-multicolor-stone-butterfly-leaf-earrings-p-216.html or http://shopbijou.com/lauren-alaina-pave-swarovski-crystal-link-bracelet-p-484.html

To visit Bijou Tresor's current featured boutique designer collections, visit: http://shopbijou.com/premiere-designs-c-103.html