Fashion, Lifestyle And Luxury Bloggers To Get Prime Focus By Fashion Retailers And Brands

Online, September 23, 2011 (Newswire.com) - Fashion e-retailer, QVENDO announced the launch of a blogger engagement campaign which went live on 19th September 2011. The contest is for the fashion and lifestyle bloggers on IndiBlogger.In, India's largest community and social network, exclusively for bloggers.

With fashion merchandise worth Rs 1.5 lac to be won; participants have to blog about what merchandise they would like to order from QVENDO and why. The entries would be judged on the style quotient, creativity and also the popularity among the readers and the blogging community. Bloggers also have the unique opportunity to offer their readers an exclusive membership to QVENDO; which otherwise is by invite only.

This would also be the first time an e-retailer would be looking at engaging with bloggers at this scale in India. At a time when online shopping websites are vying for mind space from buyers and consumers; this step by QVENDO is expected to help the newly launched private fashion shopping club to make inroads using the prowess of influential fashion, lifestyle and luxury bloggers.

About the campaign, Vineet Rajan, Director of Strategy - IndiBlogger, says, "This would be the first time that bloggers would be able to pass on the exclusivity of a private shopping club to their readers through an exclusive membership for them, which otherwise is limited. The bloggers would have a readership that is interested in lifestyle and luxury shopping hence it makes a win-win situation for both, bloggers and their readers."

In the past, IndiBlogger has strategized and executed various campaigns for brands ranging from Dove, Fiat, Intel, Tata DOCOMO, Samsung, Hewlett-Packard IPG, Close-Up, ClearTrip and Pepsi amongst many others. The focus of these activities is to drive brand integration and generate unparalleled buzz online about the brand and products.

Reema von Quadt, co-founder, QVENDO is excited about the contest and says, "As we introduce new and exciting brands and styles to the Indian market that have previously been unavailable, bloggers have the chance to be some of the first to introduce our luxury fashion portal to their readers".

The contest is open to all registered bloggers on IndiBlogger and the non-registered bloggers can participate by following a simple registration process based on qualification of the guidelines. Moderation into IndiBlogger is done manually by a dedicated team so the non-members also have a fair chance to join and win.
This is the first contest that QVENDO has hosted on IndiBlogger.In for the ever growing influential blogging community of India.

About IndiBlogger.in
IndiBlogger is an initiative that was launched on August 15th 2007 with a core team comprising of Renie Ravin (Managing Director) Anoop Johnson (Director - Marketing), DR Karthik (Director - Business) and Vineet Rajan (Director - Strategy). It now has a base of over 27000 bloggers across India making it largest and the first social network exclusively for the Indian bloggers. It is the only community engagement platform that allows brands to actively engage with bloggers; via contests, blogger meets and specifically designed marketing campaigns and platforms.

About QVENDO
QVENDO is a private shopping club for India's style and quality conscious. Launched in June this year by Germany-based husband and wife duo, Oliver and Reema von Quadt, QVENDO offers Indians the chance to shop for Western, mostly European, brands at non-astronomical prices. The items are directly sourced from Europe and shipped to India, with the customs calculated and fully paid in advance.