Federated Realty Launches Smart Listings

GREAT FALLS, Va., September 27, 2019 (Newswire.com) - Federated Realty is excited to announce the implementation of Smart Listings, a digital platform aimed to optimize the listing process.“We are excited to share this revolutionary digital experience with our current and future clients,” stated Artin Afsharjavan, CEO of Federated Realty. Smart Listings utilizes a compact listing pipeline with a digital component for each stage. This unique approach transforms the listing process into a highly efficient step-by-step operation and moderates the transaction for both parties: our listing specialists and our clients.

The Smart Listings platform divides the listing of a property into six main stages. The progression of these stages goes as follows: 1. Connect, 2. List, 3. Show, 4. Offer, 5. Review, and 6. Close. Our Product Development team at Federated Realty has developed a dedicated digital component for each of these steps, making the process as accessible and straightforward for the client as ever. Notable aspects of the Smart Listings  are: an online scheduler which facilitates seamless initial connection with one of our dedicated listing specialists and following frequent interactions determined according to the client’s specific needs; a fast listing mechanism which populates the property into the MLS system and over 800 popular sites across the internet; an automated showing service which allows the client to confirm or reject appointments at the touch of a button; a digital document sharing and document signing feature which enables the secure exchange of offers, listing agreements, closing documents, etc..

In addition to these features, Federated Realty’s Product Development team has created a set of tools that enable our listing specialists to conduct a Competitive Market Analysis based on unique data insights. These insights help our specialists determine optimal pricing and attract offers that satisfy the client’s interests.Federated Realty has has matched the Sold Price to the Listing Price of the property at a 98.8% rate in 2018 and 2019 combined. “I knew we had something special when other real estate agents chose to list their personal homes with us instead of their own brokerages.” Said Lymaris Rosado, Lead Listing Specialist.

Source: Federated Realty