Fighting Against Mindless Consumption with State of G

Andy Choi of State of G: "Luxury Fashion Labels Gouge Customers and Encourage Unhealthy Consumption."

I am a grown-a** man and I like nice things. I work hard and I play harder. Like my peers, I am a young professional on an ambitious career path to be the next big thing, or at least try to be. I enjoy and follow fashion, as I define it as a way of expression. I want to feel and look my best, and I always appreciate quality. I am super-aware and conscious of the choices I make; I calculate everything.

When I walk into a Prada store, I see a lot of things I like: the quality, the designs, the attention to detail… then I see the price tag. WTF. It’s not a matter of whether I can afford it or not, which I can’t without having to eat cup-of-noodles for the next month; it’s a matter of logic. I am just not going to spend $800 on a sweater! It doesn’t make sense; there's too much I can do with $800, like buy lunch for the next two months. The problem is, I like that f**kin’ sweater!

When I walk into a Prada store, I see a lot of things I like: the quality, the designs, the attention to detail… then I see the price tag. WTF.

Andy Choi, Founder

My question is: why can’t I have my cake and eat it too? The idea of State of Grace started simply with a passion and desire for quality products at a logical price. State of G delivers high quality contemporary classic apparel, focusing on design, function, and value, sourcing directly from the manufacturers to the consumer via the web.

My company answers a question that no one else has: where can I find good clothes that don't cost an arm and a leg?

No extra costs, no middle men, no bulls**t—at State of G, the clothes are what you pay for, and the clothes are fantastic.

For more information, you can contact me, Andy Choi, at [email protected]. You can also see more at http://www.stateofg.com.

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Tags: apparel, blazer, button up, cardigan, dress shirt, ecommerce, entrepreneurship, fashion, fashion tech


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State of G delivers high quality contemporary classic apparel, focusing on design, function, and value, sourcing directly from the manufacturers to the consumer via the web.

State of G
50 Post St. (Suite 45)
San Francisco, CA 94104
United States